descrybe/apps/api/internal/aiprompts/kinds.go

package aiprompts

import "strings"

// Prompt keys stored in ai_prompt_templates.prompt_key.
const (
	KeyProductEnhance = "product_enhance"
	KeySEOMeta        = "seo_meta"
	KeyCampaignEmail  = "campaign_email"
)

// MaxSystemRunes / MaxUserRunes bound stored templates (prompt-injection surface).
const (
	MaxSystemRunes = 6000
	MaxUserRunes   = 4000
)

// Variable describes a placeholder tenants can insert into templates.
type Variable struct {
	Name        string `json:"name"`
	Label       string `json:"label"`
	Description string `json:"description"`
	Keys        []string `json:"keys"` // prompt_key values that support this variable
}

// Catalog of supported {{variables}} (only these are substituted; unknown tokens stay literal).
var VariableCatalog = []Variable{
	{Name: "name", Label: "Product name", Description: "Current product title", Keys: []string{KeyProductEnhance, KeySEOMeta}},
	// description = product HTML body input (not SEO meta_description). Template key
	// stays "description" so stored tenant prompts keep working (renaming would be BREAKING).
	{Name: "description", Label: "Product description", Description: "Current product description (HTML body). Not SEO meta_description.", Keys: []string{KeyProductEnhance, KeySEOMeta}},
	{Name: "category", Label: "Category", Description: "Resolved category name", Keys: []string{KeyProductEnhance, KeySEOMeta}},
	{Name: "attrs", Label: "Attributes", Description: "Compact JSON of product attributes", Keys: []string{KeyProductEnhance}},
	{Name: "gtin", Label: "GTIN", Description: "Product GTIN / barcode when present", Keys: []string{KeyProductEnhance}},
	{Name: "brand", Label: "Brand name", Description: "Company or product brand label", Keys: []string{KeySEOMeta, KeyCampaignEmail}},
	{Name: "brand_voice", Label: "Brand voice", Description: "Brand kit tone / dos / don'ts block", Keys: []string{KeyProductEnhance, KeySEOMeta, KeyCampaignEmail}},
	{Name: "language", Label: "Content language", Description: "Company content language (English display name)", Keys: []string{KeyProductEnhance, KeySEOMeta, KeyCampaignEmail}},
	{Name: "campaign_prompt", Label: "Campaign brief", Description: "Per-campaign user brief or template default", Keys: []string{KeyCampaignEmail}},
	{Name: "products", Label: "Product list", Description: "Plain-text product snippets for the campaign", Keys: []string{KeyCampaignEmail}},
	{Name: "template_key", Label: "Template key", Description: "Campaign template id (christmas, custom, …)", Keys: []string{KeyCampaignEmail}},
}

// DefaultTemplate is the built-in prompt when the company has no custom row or disabled it.
type DefaultTemplate struct {
	Key            string `json:"key"`
	Label          string `json:"label"`
	Description    string `json:"description"`
	SystemTemplate string `json:"system_template"`
	UserTemplate   string `json:"user_template"`
}

// CategoryEnhanceUserTemplate is the shared per-category (and built-in) enhance USER
// message, sectioned by role (title / description / meta / attributes) using the
// same "--- Section ---" markers as legacy enhance-product. Includes {{name}}
// {{description}} {{attrs}} {{category}} {{language}}. Compatible with enhance
// JSON {"name","description","meta_title","meta_description","attrs"} —
// description is formula HTML product body; meta_* are plain SEO fields (legacy
// A1 <metaDescription> / cats.json metaTitle+metaDescription); attrs is the
// category-allowlisted attribute map. Title/description/meta formulas stay in
// title_template / description_template and are appended at render time (see
// processing.AppendFormulaConstraints / AppendAttributeConstraints). Categorize
// (unique_id) is RoleCategorize / ProductCategorize* — not this overlay. Used by
// local A1/Demo prompt repair and seed-a1 overlays.
const CategoryEnhanceUserTemplate = `Your reply is parsed as JSON {"name":"string","description":"string","meta_title":"string","meta_description":"string","attrs":{}} only (system schema). Write all string fields in {{language}} (do not hardcode a language).

--- Title ---
` + TitleRoleInstruction + `
Name: {{name}}
--- End Title ---

--- Description ---
Role: description. Build JSON "description": product body HTML only (not SEO meta). When a Description formula follows, emit ONE HTML string covering each section in order (tags matching type: h1/h2/h3/h4, p, ul); otherwise prefer 1-3 factual paragraphs as ONE string with limited HTML (<h2><p><ul><li>) — do NOT emit a competing full HTML document or wrap the whole reply in <name>/<metaDescription> tags.
Description: {{description}}
--- End Description ---

--- Meta ---
Role: meta. Build JSON "meta_title" and "meta_description" as plain SEO text (never HTML). meta_title: 50-60 chars; meta_description: 120-155 chars; follow any SEO meta formula that follows; never copy the full description HTML into meta_description.
--- End Meta ---

--- Attributes ---
Role: attributes. Build JSON "attrs" as an object of attribute_key → value strings. Prefer Allowed attribute keys / Title formula attr slots that follow; remap near-miss labels onto those keys; fill missing keys only from Name/Description/Category/Attrs evidence; never invent specs; omit unknown keys; never invent dimensions.
Category: {{category}}
Attrs: {{attrs}}
--- End Attributes ---`

// CategoryEnhancePromptNeedsRepair reports whether a stored categories.prompt value
// should be rewritten into role-sectioned enhance overlay form. Empty prompts are
// left alone. Canonical CategoryEnhanceUserTemplate and per-category overlays that
// already carry Title/Description/Meta/Attributes markers (+ {{attrs}}) are OK —
// equality with the shared template is not required (legacy splits keep Slovenian rules).
func CategoryEnhancePromptNeedsRepair(prompt string) bool {
	p := strings.TrimSpace(prompt)
	if p == "" {
		return false
	}
	if IsLegacyCombinedEnhancePrompt(p) {
		return true
	}
	if CategoryEnhanceHasRoleSections(p) && strings.Contains(p, "{{attrs}}") {
		return false
	}
	return true
}

// BuiltInDefaults match the previous hardcoded system prompts, with structured user templates.
var BuiltInDefaults = []DefaultTemplate{
	{
		Key:         KeyProductEnhance,
		Label:       "Product title, description, SEO meta & attributes",
		Description: "Used when processing products (AI enhance step). Produces title, HTML description, meta_*, and attrs. Categorize (taxonomy pick when category is empty) is a separate pipeline step before this.",
		SystemTemplate: `Retail product copywriter.
Rules:
- Reply with ONLY JSON (no markdown)
- Schema: {"name":"string","description":"string","meta_title":"string","meta_description":"string","attrs":{}}
- name: short retail title — never brand-only; follow any Title formula (type + brand + model); use Attrs
- description: product body HTML only — follow any Description formula in the user message (structured HTML sections); otherwise 1-3 factual paragraphs; never copy name as description; never put SEO meta here
- meta_title: plain SEO title 50-60 chars (follow any SEO meta formula)
- meta_description: plain SEO snippet 120-155 chars (follow any SEO meta formula); never HTML
- attrs: object of attribute_key → value; only Allowed attribute keys / formula attr slots from the user message; remap near-miss labels; fill gaps from evidence only; omit unknowns; do not invent specs
- When Description is empty or the same as Name, write description from Category and Attrs only (do not invent specs); still obey a Description formula when present
- Write name, description, meta_title, and meta_description in {{language}}
Example:
{"name":"Acme Widget Pro","description":"<p>Durable widget for everyday use. Clear specs, ready to ship.</p>","meta_title":"Acme Widget Pro | Durable Daily Use","meta_description":"Shop Acme Widget Pro for reliable everyday performance. Clear specs and fast delivery.","attrs":{"brand":"Acme","product_model":"Widget Pro"}}
{{brand_voice}}`,
		UserTemplate: CategoryEnhanceUserTemplate,
	},
	{
		Key:         KeySEOMeta,
		Label:       "SEO meta title & description",
		Description: "Used when applying AI SEO meta to a product (standalone path). Product enhance already emits meta_* when run.",
		SystemTemplate: `SEO meta writer for ecommerce.
Rules:
- Reply with ONLY JSON (no markdown)
- Schema: {"meta_title":"string","meta_description":"string"}
- meta_title: 50-60 chars, product + benefit
- meta_description: 120-155 chars, factual plain text (not HTML product description)
- Write meta_title and meta_description in {{language}}
Example:
{"meta_title":"Acme Widget Pro | Durable Daily Use","meta_description":"Shop Acme Widget Pro for reliable everyday performance. Clear specs and fast delivery."}
{{brand_voice}}`,
		UserTemplate: `--- Meta ---
Role: meta. Reply with JSON meta_title and meta_description only (standalone seo_meta path).
Name: {{name}}
Category: {{category}}
Description: {{description}}
--- End Meta ---`,
	},
	{
		Key:         KeyCampaignEmail,
		Label:       "Campaign email",
		Description: "Used when generating marketing emails with AI.",
		SystemTemplate: `Marketing email writer.
Rules:
- Reply with ONLY JSON (no markdown)
- Schema: {"subject":"string","html_body":"string","plain_body":"string"}
- subject: short
- html_body: simple HTML (<p>, <ul>, <a> only)
- plain_body: plain text mirror
- Write subject, html_body, and plain_body in {{language}}
Example:
{"subject":"Holiday picks from Acme","html_body":"<p>Season's greetings.</p><ul><li>Widget Pro</li></ul><p><a href=\"#\">Shop now</a></p>","plain_body":"Season's greetings.\n- Widget Pro\nShop now"}
{{brand_voice}}`,
		UserTemplate: `{{campaign_prompt}}

Products:
{{products}}
Brand: {{brand}}
Template: {{template_key}}`,
	},
}

// ValidPromptKey reports whether key is a known prompt_key.
func ValidPromptKey(key string) bool {
	switch key {
	case KeyProductEnhance, KeySEOMeta, KeyCampaignEmail:
		return true
	default:
		return false
	}
}

// DefaultFor returns the built-in default for key, or empty if unknown.
func DefaultFor(key string) (DefaultTemplate, bool) {
	for _, d := range BuiltInDefaults {
		if d.Key == key {
			return d, true
		}
	}
	return DefaultTemplate{}, false
}