diff --git a/apps/api/internal/catalog/clone.go b/apps/api/internal/catalog/clone.go
index 0ba7f16..7dc180a 100644
--- a/apps/api/internal/catalog/clone.go
+++ b/apps/api/internal/catalog/clone.go
@@ -433,6 +433,25 @@ func cloneCompanyCatalog(ctx context.Context, pool *pgxpool.Pool, src, dest uuid
 	}
 	add("company_language", ct.RowsAffected())
 
+	ct, err = tx.Exec(ctx, `
+		INSERT INTO company_settings (company_id, settings, updated_at)
+		SELECT $2, settings, now()
+		FROM company_settings WHERE company_id = $1
+		ON CONFLICT (company_id) DO UPDATE
+		  SET settings = EXCLUDED.settings, updated_at = now()`, src, dest)
+	if err != nil {
+		return nil, fmt.Errorf("company_settings: %w", err)
+	}
+	add("company_settings", ct.RowsAffected())
+
+	// Cloned raws are ready to process on the destination (source flags may say processed).
+	if _, err := tx.Exec(ctx, `
+		UPDATE raw_products
+		SET is_processed = false, processing_status = 'unprocessed', updated_at = now()
+		WHERE company_id = $1`, dest); err != nil {
+		return nil, fmt.Errorf("reset raw processing flags: %w", err)
+	}
+
 	if err := tx.Commit(ctx); err != nil {
 		return nil, err
 	}
diff --git a/apps/api/internal/catalog/raw_v1.go b/apps/api/internal/catalog/raw_v1.go
index 7a9f553..4677f1d 100644
--- a/apps/api/internal/catalog/raw_v1.go
+++ b/apps/api/internal/catalog/raw_v1.go
@@ -42,6 +42,7 @@ func NormalizeGTIN(ean string) string {
 }
 
 // BuildMappedDataFromV1Item mirrors legacy buildMappedDataFromItem + image field storage.
+// Empty optional fields are omitted (not null) so jsonb || merges cannot wipe catalog titles.
 func BuildMappedDataFromV1Item(item V1ProcessItem) map[string]any {
 	mapped := map[string]any{
 		"ean": item.EAN,
@@ -49,23 +50,15 @@ func BuildMappedDataFromV1Item(item V1ProcessItem) map[string]any {
 	if item.Title != "" {
 		mapped["title"] = item.Title
 		mapped["name"] = item.Title
-	} else {
-		mapped["title"] = nil
 	}
 	if item.Description != "" {
 		mapped["description"] = item.Description
-	} else {
-		mapped["description"] = nil
 	}
 	if len(item.Specifications) > 0 {
 		mapped["specifications"] = item.Specifications
-	} else {
-		mapped["specifications"] = []any{}
 	}
 	if item.Search != "" {
 		mapped["search"] = item.Search
-	} else {
-		mapped["search"] = nil
 	}
 	if item.CategoryUniqueID != "" {
 		mapped["category"] = item.CategoryUniqueID
@@ -77,6 +70,21 @@ func BuildMappedDataFromV1Item(item V1ProcessItem) map[string]any {
 	return mapped
 }
 
+// v1ItemHasContent reports whether the request carries feed/product fields beyond EAN.
+// EAN-only requests must resolve an existing catalog row (e.g. after admin clone).
+func v1ItemHasContent(item V1ProcessItem) bool {
+	if strings.TrimSpace(item.Title) != "" || strings.TrimSpace(item.Description) != "" {
+		return true
+	}
+	if strings.TrimSpace(item.CategoryUniqueID) != "" || strings.TrimSpace(item.Search) != "" {
+		return true
+	}
+	if len(item.Specifications) > 0 {
+		return true
+	}
+	return len(mappedImageFieldsFromV1Item(item)) > 0
+}
+
 func mappedImageFieldsFromV1Item(item V1ProcessItem) map[string]any {
 	source := map[string]any{}
 	putIf := func(k, v string) {
@@ -279,6 +287,10 @@ type EnsureRawResult struct {
 
 // EnsureRawProductsFromV1Items finds or creates/updates raw_products by EAN for the company.
 // Returns successfully resolved IDs and per-item error messages (non-fatal for partial batches).
+//
+// EAN-only items reuse existing catalog mapped_data (e.g. after admin clone-from-company).
+// Creating a brand-new row requires at least one content field; otherwise callers get empty
+// "Product {ean}" stubs with no feed data.
 func (s *Service) EnsureRawProductsFromV1Items(ctx context.Context, companyID uuid.UUID, items []V1ProcessItem) (ids []uuid.UUID, results []EnsureRawResult, errs []string, err error) {
 	if s == nil || s.Pool == nil {
 		return nil, nil, nil, fmt.Errorf("catalog not configured")
@@ -309,24 +321,23 @@ func (s *Service) EnsureRawProductsFromV1Items(ctx context.Context, companyID uu
 		if qErr == nil {
 			merged := map[string]any{}
 			_ = json.Unmarshal(existingMapped, &merged)
-			img := mappedImageFieldsFromV1Item(item)
-			if len(img) > 0 {
-				for k, v := range img {
-					merged[k] = v
+			changed := false
+			for k, v := range mapped {
+				if v == nil {
+					continue
 				}
-				if item.CategoryUniqueID != "" {
-					merged["category"] = item.CategoryUniqueID
-					merged["category_unique_id"] = item.CategoryUniqueID
+				if s, ok := v.(string); ok && strings.TrimSpace(s) == "" {
+					continue
 				}
-				mergedJSON, _ := json.Marshal(merged)
-				_, _ = s.Pool.Exec(ctx, `
-					UPDATE raw_products
-					SET mapped_data = $3::jsonb, updated_at = now()
-					WHERE id = $1 AND company_id = $2`, existingID, companyID, string(mergedJSON))
-			} else if item.CategoryUniqueID != "" {
-				_ = json.Unmarshal(existingMapped, &merged)
+				merged[k] = v
+				changed = true
+			}
+			if item.CategoryUniqueID != "" {
 				merged["category"] = item.CategoryUniqueID
 				merged["category_unique_id"] = item.CategoryUniqueID
+				changed = true
+			}
+			if changed {
 				mergedJSON, _ := json.Marshal(merged)
 				_, _ = s.Pool.Exec(ctx, `
 					UPDATE raw_products
@@ -342,6 +353,14 @@ func (s *Service) EnsureRawProductsFromV1Items(ctx context.Context, companyID uu
 			continue
 		}
 
+		if !v1ItemHasContent(item) {
+			errs = append(errs, fmt.Sprintf(
+				"No catalog product for EAN %s. Use a GTIN from the cloned/synced feed, or include title/description/images in the request.",
+				item.EAN,
+			))
+			continue
+		}
+
 		var newID uuid.UUID
 		insErr := s.Pool.QueryRow(ctx, `
 			INSERT INTO raw_products (company_id, gtin, raw_data, mapped_data, processing_status, is_processed)
diff --git a/apps/api/internal/catalog/raw_v1_test.go b/apps/api/internal/catalog/raw_v1_test.go
index f827e67..4be3f2b 100644
--- a/apps/api/internal/catalog/raw_v1_test.go
+++ b/apps/api/internal/catalog/raw_v1_test.go
@@ -38,3 +38,19 @@ func TestBuildMappedDataFromV1Item(t *testing.T) {
 		t.Fatalf("more=%s", b)
 	}
 }
+
+func TestBuildMappedDataFromV1ItemOmitsEmptyNulls(t *testing.T) {
+	mapped := BuildMappedDataFromV1Item(V1ProcessItem{EAN: "123"})
+	if _, ok := mapped["title"]; ok {
+		t.Fatalf("empty title must be omitted, got %v", mapped)
+	}
+	if _, ok := mapped["description"]; ok {
+		t.Fatalf("empty description must be omitted, got %v", mapped)
+	}
+	if !v1ItemHasContent(V1ProcessItem{EAN: "1", Title: "x"}) {
+		t.Fatal("title should count as content")
+	}
+	if v1ItemHasContent(V1ProcessItem{EAN: "1"}) {
+		t.Fatal("EAN-only must not count as content")
+	}
+}
diff --git a/apps/api/internal/httpapi/admin_clone_catalog_handlers.go b/apps/api/internal/httpapi/admin_clone_catalog_handlers.go
index 5baaf05..8c4e45b 100644
--- a/apps/api/internal/httpapi/admin_clone_catalog_handlers.go
+++ b/apps/api/internal/httpapi/admin_clone_catalog_handlers.go
@@ -69,11 +69,25 @@ func (s *Server) handleAdminCloneCompanyCatalog(w http.ResponseWriter, r *http.R
 		ClientOrLog(w, http.StatusBadRequest, "could not clone catalog", err, catalog.ClientError)
 		return
 	}
+
+	// Point the admin session at the destination so Products / process use the cloned catalog.
+	if s.Sessions != nil {
+		s.Sessions.Put(r.Context(), auth.SessionCompanyIDKey, destID.String())
+		if s.Auth != nil {
+			if uid, ok := UserIDFromContext(r.Context()); ok && uid != uuid.Nil {
+				if _, memErr := s.Auth.EnsureMembership(r.Context(), uid, destID); memErr == nil {
+					s.Sessions.Remove(r.Context(), auth.SessionStaffHomeCompanyKey)
+				}
+			}
+		}
+	}
+
 	JSON(w, http.StatusOK, map[string]any{
 		"status":            "ok",
 		"source_company_id": res.SourceCompanyID,
 		"dest_company_id":   res.DestCompanyID,
 		"counts":            res.Counts,
+		"active_company_id": destID,
 	})
 }
 
diff --git a/apps/web/src/lib/admin-orgs.ts b/apps/web/src/lib/admin-orgs.ts
index db8f2d5..70b6d5a 100644
--- a/apps/web/src/lib/admin-orgs.ts
+++ b/apps/web/src/lib/admin-orgs.ts
@@ -207,6 +207,7 @@ export type CloneCatalogResult = {
 	status: string;
 	source_company_id: string;
 	dest_company_id: string;
+	active_company_id?: string;
 	counts: Record<string, number>;
 };
 
diff --git a/apps/web/src/lib/i18n/messages/en.ts b/apps/web/src/lib/i18n/messages/en.ts
index 03e95d2..f00da88 100644
--- a/apps/web/src/lib/i18n/messages/en.ts
+++ b/apps/web/src/lib/i18n/messages/en.ts
@@ -2321,7 +2321,7 @@ export const en: MessageDict = {
 	"flash.admin.staffRoleUpdated": "Staff role updated for {email}.",
 	"flash.admin.staffRoleUnavailable": "Staff role updates are not available on this server yet.",
 	"flash.admin.planAssigned": "Plan assigned to {name}.",
-	"flash.admin.catalogCloned": "Copied {source} into {dest}: {products} products, {categories} categories.",
+	"flash.admin.catalogCloned": "Copied {source} into {dest}: {products} products, {categories} categories. Open Products and process catalog GTINs (EAN-only API calls need a matching feed product).",
 	"flash.admin.planAssignedShort": "Plan assigned.",
 	"flash.admin.creditsUpdated": "Credits updated.",
 	"flash.admin.cyclesProcessed": "Billing cycles processed: {count}",
diff --git a/apps/web/src/routes/admin/users/+page.svelte b/apps/web/src/routes/admin/users/+page.svelte
index ac7808a..2e3806d 100644
--- a/apps/web/src/routes/admin/users/+page.svelte
+++ b/apps/web/src/routes/admin/users/+page.svelte
@@ -378,6 +378,7 @@
 			});
 			const products = Number(res.counts?.raw_products ?? 0);
 			const categories = Number(res.counts?.categories ?? 0);
+			const activeDest = (res.active_company_id || res.dest_company_id || "").trim();
 			success = i18n.t("flash.admin.catalogCloned", {
 				source: cloneCompany.name,
 				dest: cloneDestLabel,
@@ -386,6 +387,18 @@
 			});
 			cloneOpen = false;
 			cloneCompany = null;
+			if (activeDest) {
+				try {
+					await api("/api/auth/select-company", {
+						method: "POST",
+						body: { company_id: activeDest }
+					});
+				} catch {
+					/* clone handler may already have switched the session */
+				}
+				window.location.assign("/products");
+				return;
+			}
 		} catch (err) {
 			error = failureMessage(err, "Clone catalog failed");
 		} finally {