fixes

apps/api/internal/aiprovider/service.go

@@ -277,6 +277,7 @@ func (s *Service) Resolve(ctx context.Context, companyID uuid.UUID) (Resolved, e
 	if strings.TrimSpace(platform.APIKey) == "" {
 		return Resolved{ModeLabel: ModeInternalLabel, UsingBYOK: false}, nil
 	}
+	modeLabel := platformModeLabel(platform.Source, platform.BaseURL)
 	client := processing.NewOpenAIClient(
 		platform.APIKey,
 		platform.BaseURL,
@@ -284,17 +285,29 @@ func (s *Service) Resolve(ctx context.Context, companyID uuid.UUID) (Resolved, e
 		rpm,
 		retries,
 	)
-	client.ModeLabel = ModeInternalLabel
+	client.ModeLabel = modeLabel
 	if s.HTTPClient != nil {
 		client.HTTPClient = s.HTTPClient
 	}
 	return Resolved{
 		Completer: client,
-		ModeLabel: ModeInternalLabel,
+		ModeLabel: modeLabel,
 		UsingBYOK: false,
 	}, nil
 }
 
+// platformModeLabel maps platform OpenAI source/base to analytics ModeLabel.
+// DB-backed admin settings → internal; env bootstrap or mock/loopback → custom.
+func platformModeLabel(source, baseURL string) string {
+	if processing.IsMockOrLoopbackBaseURL(baseURL) {
+		return ModeCustomLabel
+	}
+	if strings.TrimSpace(source) == platformsettings.SourceEnv {
+		return ModeCustomLabel
+	}
+	return ModeInternalLabel
+}
+
 func (s *Service) platformConfigured(ctx context.Context) (bool, error) {
 	oi, err := s.resolvePlatformOpenAI(ctx)
 	if err != nil {