diff --git a/apps/api/cmd/seed-a1/category_prompts.go b/apps/api/cmd/seed-a1/category_prompts.go
index f241827..dc625fe 100644
--- a/apps/api/cmd/seed-a1/category_prompts.go
+++ b/apps/api/cmd/seed-a1/category_prompts.go
@@ -148,9 +148,10 @@ func applyCategoryPrompts(ctx context.Context, pg *pgxpool.Pool, companyID uuid.
 
 	byNorm := make(map[string]string, len(file.Entries))
 	byUnique := make(map[string]string, len(file.Entries))
-	// Overlay sets the shared JSON-compatible enhance user template (not legacy HTML).
+	// Overlay sets the shared role-sectioned enhance user template
+	// (aiprompts.CategoryEnhanceUserTemplate — title/description/meta/attributes).
 	// Seed JSON selects which categories get a prompt (prefer unique_id, else name).
-	// Unique title/description formulas stay in title_template / description_template.
+	// Unique title/description/meta formulas stay in title_template / description_template.
 	// Stored under "sl" + "*" so prompt->>'sl' and LangPromptAny both resolve;
 	// language stays via {{language}}.
 	canonical := prepareCategoryPrompt(aiprompts.CategoryEnhanceUserTemplate)
diff --git a/apps/api/internal/aiprompts/kinds.go b/apps/api/internal/aiprompts/kinds.go
index 92d2980..bdae133 100644
--- a/apps/api/internal/aiprompts/kinds.go
+++ b/apps/api/internal/aiprompts/kinds.go
@@ -26,7 +26,9 @@ type Variable struct {
 // Catalog of supported {{variables}} (only these are substituted; unknown tokens stay literal).
 var VariableCatalog = []Variable{
 	{Name: "name", Label: "Product name", Description: "Current product title", Keys: []string{KeyProductEnhance, KeySEOMeta}},
-	{Name: "description", Label: "Description", Description: "Current product description", Keys: []string{KeyProductEnhance, KeySEOMeta}},
+	// description = product HTML body input (not SEO meta_description). Template key
+	// stays "description" so stored tenant prompts keep working (renaming would be BREAKING).
+	{Name: "description", Label: "Product description", Description: "Current product description (HTML body). Not SEO meta_description.", Keys: []string{KeyProductEnhance, KeySEOMeta}},
 	{Name: "category", Label: "Category", Description: "Resolved category name", Keys: []string{KeyProductEnhance, KeySEOMeta}},
 	{Name: "attrs", Label: "Attributes", Description: "Compact JSON of product attributes", Keys: []string{KeyProductEnhance}},
 	{Name: "gtin", Label: "GTIN", Description: "Product GTIN / barcode when present", Keys: []string{KeyProductEnhance}},
@@ -48,20 +50,38 @@ type DefaultTemplate struct {
 }
 
 // CategoryEnhanceUserTemplate is the shared per-category (and built-in) enhance USER
-// message. Includes {{name}} {{description}} {{attrs}} {{category}} {{language}}.
-// Compatible with the enhance system JSON schema {"name","description"} — not a
-// competing HTML marketing document. Title/description formulas stay in
-// title_template / description_template and are appended at render time as plain
-// text instructions (see processing.AppendFormulaConstraints).
-// Used by local A1/Demo prompt repair and seed-a1 overlays.
-const CategoryEnhanceUserTemplate = `Your reply is parsed as JSON {"name":"string","description":"string"} only (system schema). Write name and description in {{language}} (do not hardcode a language).
-- name: short retail title; follow any Title formula constraints that follow; use Attrs
-- description: when a Description formula follows, emit ONE HTML string covering each section in order (tags matching type: h1/h2/h3/h4, p, ul); otherwise prefer 1-3 factual paragraphs as ONE string with limited HTML (<h2><p><ul><li>) — do NOT emit a competing full HTML document, <name>/<metaDescription> blocks, or separate schema
+// message, sectioned by role (title / description / meta / attributes) using the
+// same "--- Section ---" markers as legacy enhance-product. Includes {{name}}
+// {{description}} {{attrs}} {{category}} {{language}}. Compatible with enhance
+// JSON {"name","description","meta_title","meta_description","attrs"} —
+// description is formula HTML product body; meta_* are plain SEO fields (legacy
+// A1 <metaDescription> / cats.json metaTitle+metaDescription); attrs is the
+// category-allowlisted attribute map. Title/description/meta formulas stay in
+// title_template / description_template and are appended at render time (see
+// processing.AppendFormulaConstraints / AppendAttributeConstraints). Categorize
+// (unique_id) is RoleCategorize / ProductCategorize* — not this overlay. Used by
+// local A1/Demo prompt repair and seed-a1 overlays.
+const CategoryEnhanceUserTemplate = `Your reply is parsed as JSON {"name":"string","description":"string","meta_title":"string","meta_description":"string","attrs":{}} only (system schema). Write all string fields in {{language}} (do not hardcode a language).
 
-Category: {{category}}
+--- Title ---
+Role: title. Build JSON "name": short retail title; follow any Title formula constraints that follow; use Attrs.
 Name: {{name}}
-Desc: {{description}}
-Attrs: {{attrs}}`
+--- End Title ---
+
+--- Description ---
+Role: description. Build JSON "description": product body HTML only (not SEO meta). When a Description formula follows, emit ONE HTML string covering each section in order (tags matching type: h1/h2/h3/h4, p, ul); otherwise prefer 1-3 factual paragraphs as ONE string with limited HTML (<h2><p><ul><li>) — do NOT emit a competing full HTML document or wrap the whole reply in <name>/<metaDescription> tags.
+Description: {{description}}
+--- End Description ---
+
+--- Meta ---
+Role: meta. Build JSON "meta_title" and "meta_description" as plain SEO text (never HTML). meta_title: 50-60 chars; meta_description: 120-155 chars; follow any SEO meta formula that follows; never copy the full description HTML into meta_description.
+--- End Meta ---
+
+--- Attributes ---
+Role: attributes. Build JSON "attrs" as an object of attribute_key → value strings. Prefer Allowed attribute keys / Title formula attr slots that follow; remap near-miss labels onto those keys; fill missing keys only from Name/Description/Category/Attrs evidence; never invent specs; omit unknown keys; never invent dimensions.
+Category: {{category}}
+Attrs: {{attrs}}
+--- End Attributes ---`
 
 // CategoryEnhancePromptNeedsRepair reports whether a stored categories.prompt value
 // should be replaced by CategoryEnhanceUserTemplate (idempotent equality check).
@@ -77,38 +97,44 @@ func CategoryEnhancePromptNeedsRepair(prompt string) bool {
 var BuiltInDefaults = []DefaultTemplate{
 	{
 		Key:         KeyProductEnhance,
-		Label:       "Product title & description",
-		Description: "Used when processing products (AI enhance step). Categorize (taxonomy pick when category is empty) is a separate pipeline step before this.",
+		Label:       "Product title, description, SEO meta & attributes",
+		Description: "Used when processing products (AI enhance step). Produces title, HTML description, meta_*, and attrs. Categorize (taxonomy pick when category is empty) is a separate pipeline step before this.",
 		SystemTemplate: `Retail product copywriter.
 Rules:
 - Reply with ONLY JSON (no markdown)
-- Schema: {"name":"string","description":"string"}
+- Schema: {"name":"string","description":"string","meta_title":"string","meta_description":"string","attrs":{}}
 - name: short retail title
-- description: follow any Description formula in the user message (structured HTML sections); otherwise 1-3 factual paragraphs; never copy name as description
-- When Desc is empty or the same as Name, write from Category and Attrs only (do not invent specs); still obey a Description formula when present
-- Write name and description in {{language}}
+- description: product body HTML only — follow any Description formula in the user message (structured HTML sections); otherwise 1-3 factual paragraphs; never copy name as description; never put SEO meta here
+- meta_title: plain SEO title 50-60 chars (follow any SEO meta formula)
+- meta_description: plain SEO snippet 120-155 chars (follow any SEO meta formula); never HTML
+- attrs: object of attribute_key → value; only Allowed attribute keys / formula attr slots from the user message; remap near-miss labels; fill gaps from evidence only; omit unknowns; do not invent specs
+- When Description is empty or the same as Name, write description from Category and Attrs only (do not invent specs); still obey a Description formula when present
+- Write name, description, meta_title, and meta_description in {{language}}
 Example:
-{"name":"Acme Widget Pro","description":"Durable widget for everyday use. Clear specs, ready to ship."}
+{"name":"Acme Widget Pro","description":"<p>Durable widget for everyday use. Clear specs, ready to ship.</p>","meta_title":"Acme Widget Pro | Durable Daily Use","meta_description":"Shop Acme Widget Pro for reliable everyday performance. Clear specs and fast delivery.","attrs":{"brand":"Acme","product_model":"Widget Pro"}}
 {{brand_voice}}`,
 		UserTemplate: CategoryEnhanceUserTemplate,
 	},
 	{
 		Key:         KeySEOMeta,
 		Label:       "SEO meta title & description",
-		Description: "Used when applying AI SEO meta to a product.",
+		Description: "Used when applying AI SEO meta to a product (standalone path). Product enhance already emits meta_* when run.",
 		SystemTemplate: `SEO meta writer for ecommerce.
 Rules:
 - Reply with ONLY JSON (no markdown)
 - Schema: {"meta_title":"string","meta_description":"string"}
 - meta_title: 50-60 chars, product + benefit
-- meta_description: 120-155 chars, factual
+- meta_description: 120-155 chars, factual plain text (not HTML product description)
 - Write meta_title and meta_description in {{language}}
 Example:
 {"meta_title":"Acme Widget Pro | Durable Daily Use","meta_description":"Shop Acme Widget Pro for reliable everyday performance. Clear specs and fast delivery."}
 {{brand_voice}}`,
-		UserTemplate: `Name: {{name}}
+		UserTemplate: `--- Meta ---
+Role: meta. Reply with JSON meta_title and meta_description only (standalone seo_meta path).
+Name: {{name}}
 Category: {{category}}
-Desc: {{description}}`,
+Description: {{description}}
+--- End Meta ---`,
 	},
 	{
 		Key:         KeyCampaignEmail,
diff --git a/apps/api/internal/aiprompts/kinds_test.go b/apps/api/internal/aiprompts/kinds_test.go
index 1392fc0..c5e945a 100644
--- a/apps/api/internal/aiprompts/kinds_test.go
+++ b/apps/api/internal/aiprompts/kinds_test.go
@@ -22,8 +22,14 @@ func TestCategoryEnhanceUserTemplateHasRequiredVars(t *testing.T) {
 	if strings.Contains(lower, "100 besed") || strings.Contains(lower, "gpt predloga") {
 		t.Fatal("template must not demand legacy long HTML marketing docs")
 	}
-	if !strings.Contains(CategoryEnhanceUserTemplate, `{"name":"string","description":"string"}`) {
-		t.Fatal("template should reference JSON schema shape")
+	if !strings.Contains(CategoryEnhanceUserTemplate, `{"name":"string","description":"string","meta_title":"string","meta_description":"string","attrs":{}}`) {
+		t.Fatal("template should reference enhance JSON schema including meta_* and attrs")
+	}
+	if !strings.Contains(strings.ToLower(CategoryEnhanceUserTemplate), `build json "attrs"`) {
+		t.Fatal("Attributes role must ask for JSON attrs extraction/enhancement")
+	}
+	if !CategoryEnhanceHasRoleSections(CategoryEnhanceUserTemplate) {
+		t.Fatal("canonical template must be role-sectioned for title/description/meta/attributes")
 	}
 	if !strings.Contains(lower, "{{language}}") {
 		t.Fatal("language must come from {{language}}")
diff --git a/apps/api/internal/aiprompts/roles.go b/apps/api/internal/aiprompts/roles.go
new file mode 100644
index 0000000..24c233e
--- /dev/null
+++ b/apps/api/internal/aiprompts/roles.go
@@ -0,0 +1,51 @@
+package aiprompts
+
+import "strings"
+
+// Pipeline prompt roles mirror legacy Descrybe steps (categorize → title →
+// description[+meta] → attributes). Categorize stays a separate Completer call
+// (ProductCategorize*). category.prompt (CategoryEnhanceUserTemplate) is the
+// shared enhance USER overlay, sectioned for title/description/meta/attrs so
+// seed/repair and title/meta/attrs formula work (AppendFormulaConstraints) share
+// one skeleton. Enhance JSON includes meta_* (legacy bundled meta); KeySEOMeta
+// remains the standalone SEO path.
+const (
+	RoleCategorize  = "categorize"  // pick taxonomy unique_id (processing.ProductCategorize*)
+	RoleTitle       = "title"       // JSON name / title formula
+	RoleDescription = "description" // JSON description / description formula
+	RoleMeta        = "meta"        // JSON meta_* in enhance + KeySEOMeta standalone
+	RoleAttributes  = "attributes"  // JSON attrs object + allowlist/formula key guidance
+)
+
+// Section markers match legacy enhance-product "--- Section ---" / "--- Meta Title ---"
+// style so stored category prompts stay human-readable and machine-detectable.
+const (
+	SectionTitleStart       = "--- Title ---"
+	SectionTitleEnd         = "--- End Title ---"
+	SectionDescriptionStart = "--- Description ---"
+	SectionDescriptionEnd   = "--- End Description ---"
+	SectionMetaStart        = "--- Meta ---"
+	SectionMetaEnd          = "--- End Meta ---"
+	SectionAttributesStart  = "--- Attributes ---"
+	SectionAttributesEnd    = "--- End Attributes ---"
+)
+
+// CategoryPromptRoles lists the role ids used across categorize + enhance + SEO.
+var CategoryPromptRoles = []string{
+	RoleCategorize,
+	RoleTitle,
+	RoleDescription,
+	RoleMeta,
+	RoleAttributes,
+}
+
+// CategoryEnhanceHasRoleSections reports whether a stored categories.prompt
+// value uses the structured title/description/meta/attributes section markers
+// from CategoryEnhanceUserTemplate (seed/repair canonical shape).
+func CategoryEnhanceHasRoleSections(prompt string) bool {
+	lower := strings.ToLower(prompt)
+	return strings.Contains(lower, strings.ToLower(SectionTitleStart)) &&
+		strings.Contains(lower, strings.ToLower(SectionDescriptionStart)) &&
+		strings.Contains(lower, strings.ToLower(SectionMetaStart)) &&
+		strings.Contains(lower, strings.ToLower(SectionAttributesStart))
+}
diff --git a/apps/api/internal/aiprompts/roles_test.go b/apps/api/internal/aiprompts/roles_test.go
new file mode 100644
index 0000000..f86bb40
--- /dev/null
+++ b/apps/api/internal/aiprompts/roles_test.go
@@ -0,0 +1,79 @@
+package aiprompts
+
+import (
+	"strings"
+	"testing"
+)
+
+func TestCategoryEnhanceHasRoleSections(t *testing.T) {
+	t.Parallel()
+	if !CategoryEnhanceHasRoleSections(CategoryEnhanceUserTemplate) {
+		t.Fatal("canonical CategoryEnhanceUserTemplate must have title/description/meta/attributes sections")
+	}
+	if CategoryEnhanceHasRoleSections("legacy HTML prompt") {
+		t.Fatal("unstructured prompt must not report role sections")
+	}
+	if CategoryEnhanceHasRoleSections("--- Title ---\nonly title") {
+		t.Fatal("partial sections must not pass")
+	}
+}
+
+func TestCategoryPromptRolesOrder(t *testing.T) {
+	t.Parallel()
+	want := []string{RoleCategorize, RoleTitle, RoleDescription, RoleMeta, RoleAttributes}
+	if len(CategoryPromptRoles) != len(want) {
+		t.Fatalf("roles len=%d want %d", len(CategoryPromptRoles), len(want))
+	}
+	for i, w := range want {
+		if CategoryPromptRoles[i] != w {
+			t.Fatalf("roles[%d]=%q want %q", i, CategoryPromptRoles[i], w)
+		}
+	}
+}
+
+func TestCategoryEnhanceUserTemplateRoleMarkers(t *testing.T) {
+	t.Parallel()
+	tpl := CategoryEnhanceUserTemplate
+	for _, marker := range []string{
+		SectionTitleStart, SectionTitleEnd,
+		SectionDescriptionStart, SectionDescriptionEnd,
+		SectionMetaStart, SectionMetaEnd,
+		SectionAttributesStart, SectionAttributesEnd,
+	} {
+		if !strings.Contains(tpl, marker) {
+			t.Fatalf("template missing %q", marker)
+		}
+	}
+	lower := strings.ToLower(tpl)
+	for _, role := range []string{"role: title", "role: description", "role: meta", "role: attributes"} {
+		if !strings.Contains(lower, role) {
+			t.Fatalf("template missing %q", role)
+		}
+	}
+	// HeuristicCompleter / labeledPromptValue depend on these product context labels.
+	for _, label := range []string{"Name: {{name}}", "Description: {{description}}", "Category: {{category}}", "Attrs: {{attrs}}"} {
+		if !strings.Contains(tpl, label) {
+			t.Fatalf("template missing product label %q", label)
+		}
+	}
+	if !strings.Contains(tpl, "meta_title") || !strings.Contains(tpl, "meta_description") {
+		t.Fatal("template must keep enhance meta_* schema (parallel title/meta work)")
+	}
+	if !strings.Contains(tpl, `"attrs":{}`) {
+		t.Fatal("template must keep enhance attrs schema (parallel attributes work)")
+	}
+}
+
+func TestSEOMetaUserTemplateHasMetaSection(t *testing.T) {
+	t.Parallel()
+	def, ok := DefaultFor(KeySEOMeta)
+	if !ok {
+		t.Fatal("missing seo_meta default")
+	}
+	if !strings.Contains(def.UserTemplate, SectionMetaStart) {
+		t.Fatal("seo_meta user template should use --- Meta --- section")
+	}
+	if !strings.Contains(strings.ToLower(def.UserTemplate), "role: meta") {
+		t.Fatal("seo_meta user template should declare Role: meta")
+	}
+}
diff --git a/apps/api/internal/catalog/fix_catalog_test.go b/apps/api/internal/catalog/fix_catalog_test.go
index 5a9c47c..2696d92 100644
--- a/apps/api/internal/catalog/fix_catalog_test.go
+++ b/apps/api/internal/catalog/fix_catalog_test.go
@@ -14,6 +14,9 @@ func TestCategoryEnhanceTemplateHasAttrs(t *testing.T) {
 	if !strings.Contains(tpl, "{{attrs}}") {
 		t.Fatalf("template missing {{attrs}}: %q", tpl)
 	}
+	if !aiprompts.CategoryEnhanceHasRoleSections(tpl) {
+		t.Fatal("repaired template must include title/description/meta/attributes sections")
+	}
 	if !aiprompts.CategoryEnhancePromptNeedsRepair("legacy HTML prompt without attrs") {
 		t.Fatal("expected legacy prompt to need repair")
 	}
diff --git a/apps/api/internal/catalog/prompt_repair.go b/apps/api/internal/catalog/prompt_repair.go
index 844f809..87707a4 100644
--- a/apps/api/internal/catalog/prompt_repair.go
+++ b/apps/api/internal/catalog/prompt_repair.go
@@ -32,14 +32,15 @@ type RepairCategoryEnhancePromptsResult struct {
 }
 
 // RepairA1DemoCategoryEnhancePrompts replaces legacy HTML marketing categories.prompt
-// values for A1 Slovenija + Platform Demo with aiprompts.CategoryEnhanceUserTemplate.
+// values for A1 Slovenija + Platform Demo with aiprompts.CategoryEnhanceUserTemplate
+// (role-sectioned title/description/meta/attributes USER overlay).
 //
 // LOCAL repair only (idempotent):
 //   - Writes JSON-compatible user overlays under both "sl" (prompt->>'sl') and "*"
 //     (LangPromptAny) so language stays via {{language}}, not hardcoded-only copy.
 //   - Touches ONLY categories.prompt — never title_template / description_template
-//     (unique name/description formulas stay intact; AppendFormulaConstraints encodes
-//     them as plain-text instructions at enhance render time).
+//     (unique name/description/meta formulas stay intact; AppendFormulaConstraints
+//     encodes them as plain-text instructions at enhance render time).
 //   - dryRun=true: count WouldUpdate only; dryRun=false: apply and set Updated.
 //
 // Entrypoint: go run ./cmd/repair-category-prompts (-dry-run | -apply).
diff --git a/apps/api/internal/httpapi/v1_openapi.go b/apps/api/internal/httpapi/v1_openapi.go
index 6a6e18c..f8fce6e 100644
--- a/apps/api/internal/httpapi/v1_openapi.go
+++ b/apps/api/internal/httpapi/v1_openapi.go
@@ -6278,9 +6278,10 @@ components:
       type: object
       description: |
         One COMPLETED legacy process line (A1 / public contract). Successful items
-        expose category as categories.unique_id, a plain-text description string
-        (never a JSON array; HTML stripped), SEO meta_title / meta_description,
-        optional eprel object or null, clean attributes, images, and dual-mode ids.
+        expose category as categories.unique_id, a description string that may
+        include category formula HTML (h1/h2/h3/h4, p, ul — never a JSON array),
+        SEO meta_title / meta_description (plain text), optional eprel object or
+        null, clean attributes, images, and dual-mode ids.
         Product display name is title; additive name mirrors the same processed title
         (dual-mode for scorecards / legacy clients that read name).
       required:
@@ -6344,8 +6345,10 @@ components:
           type: string
           nullable: true
           description: |
-            Plain-text product body description. Always a string — never a one-element
-            JSON array. Feed HTML tags are stripped; newlines may remain between paragraphs.
+            Product body description as a string — never a one-element JSON array.
+            When the category description_template requires multi-section markup,
+            this field retains formula HTML tags (h1/h2/h3/h4, p, ul). Feed-only
+            plain text remains plain; meta_description stays plain SEO text.
         attributes:
           type: object
           additionalProperties: true
diff --git a/apps/api/internal/processing/ai.go b/apps/api/internal/processing/ai.go
index 789748d..f5283a0 100644
--- a/apps/api/internal/processing/ai.go
+++ b/apps/api/internal/processing/ai.go
@@ -89,7 +89,9 @@ type ProductInput struct {
 	EnhanceSystemTemplate string
 	EnhanceUserTemplate   string
 	// CategoryEnhancePrompt overrides EnhanceUserTemplate when non-empty
-	// (resolved for the active language before enhance).
+	// (resolved for the active language before enhance). Applied to BOTH name
+	// and description via user framing + system overlay; formulas still win
+	// for structure.
 	CategoryEnhancePrompt string
 	// CategoryPromptsByLang maps lower(name|unique_id) → lang → category override prompt
 	// (JSON/overlay text with {{attrs}}/{{category}}; works with repaired A1 overlays).
diff --git a/apps/api/internal/processing/attrs_enhance_test.go b/apps/api/internal/processing/attrs_enhance_test.go
new file mode 100644
index 0000000..480938a
--- /dev/null
+++ b/apps/api/internal/processing/attrs_enhance_test.go
@@ -0,0 +1,120 @@
+package processing
+
+import (
+	"context"
+	"encoding/json"
+	"strings"
+	"testing"
+)
+
+func TestAttrsFromEnhanceObj_andMerge(t *testing.T) {
+	t.Parallel()
+	obj := map[string]any{
+		"name": "Monitor",
+		"attrs": map[string]any{
+			"diagonala_zaslona": "27\"",
+			"zavora":            "junk",
+			"brand":             "Acme",
+		},
+	}
+	got := attrsFromEnhanceObj(obj)
+	if got["brand"] != "Acme" || got["diagonala_zaslona"] != "27\"" {
+		t.Fatalf("attrsFromEnhanceObj=%v", got)
+	}
+	allowed := map[string]struct{}{
+		"diagonala_zaslona": {},
+		"vrsta_panela":      {},
+	}
+	merged := mergeEnhanceAttrsInto(map[string]any{
+		"brand":         "Acme",
+		"product_model": "X1",
+	}, got, allowed)
+	if merged["diagonala_zaslona"] != "27\"" {
+		t.Fatalf("expected remapped/validated diagonala, got %v", merged)
+	}
+	if _, ok := merged["zavora"]; ok {
+		t.Fatalf("zavora must be dropped by allowlist: %v", merged)
+	}
+	if merged["brand"] != "Acme" || merged["product_model"] != "X1" {
+		t.Fatalf("core/base attrs must remain: %v", merged)
+	}
+	if mergeEnhanceAttrsInto(map[string]any{"a": 1}, nil, allowed) != nil {
+		t.Fatal("empty llm attrs must yield nil (no change)")
+	}
+}
+
+func TestEnhanceAttrsFromRaw_roundTrip(t *testing.T) {
+	t.Parallel()
+	meta := map[string]any{"status": "ok"}
+	attachEnhanceAttrs(meta, map[string]any{"brand": "Bosch", "nosilnost": "40 kg"})
+	got := enhanceAttrsFromRaw(meta)
+	if got["brand"] != "Bosch" || got["nosilnost"] != "40 kg" {
+		t.Fatalf("round-trip attrs=%v", got)
+	}
+}
+
+func TestRunSteps_enhanceMergesValidatedAttrs(t *testing.T) {
+	t.Parallel()
+	payload := mustJSON(map[string]any{
+		"name":             "Acme UltraView 27",
+		"description":      "<h2>Acme UltraView 27</h2><p>27 inch IPS monitor for desk work with clear specs.</p><ul><li>27 inch</li><li>IPS panel</li></ul>",
+		"meta_title":       "Acme UltraView 27 | IPS",
+		"meta_description": "Shop Acme UltraView 27 IPS monitor.",
+		"attrs": map[string]any{
+			"diagonala_zaslona": "27\"",
+			"vrsta_panela":      "IPS",
+			"zavora":            "must-drop",
+		},
+	})
+	e := &Engine{
+		Completer: stubCompleter{fn: func(system, user string) (Completion, error) {
+			return Completion{Text: payload, TotalTokens: 12, Raw: map[string]any{"ok": true}}, nil
+		}},
+		Vector: NoopVectorCategorizer{},
+	}
+	out, err := e.RunSteps(context.Background(), "co", ProductInput{
+		Name:        "UltraView 27 Gaming Monitor",
+		Description: "A solid IPS desk monitor with factory specs.",
+		Mapped: map[string]any{
+			"category_unique_id": "28",
+			"name":               "UltraView 27 Gaming Monitor",
+			"attributes": map[string]any{
+				"brand": "Acme",
+			},
+		},
+		CategoryNamesByUID: map[string]string{"28": "Monitorji"},
+		CategoryUniqueID:   "28",
+		CategoryAttrKeys: map[string]map[string]struct{}{
+			"28": {"diagonala_zaslona": {}, "vrsta_panela": {}},
+		},
+		CategoryEnhancePrompt: "Focus on panel technology for monitors.",
+		Language:              "en",
+	}, "full", nil, StepPolicy{AllowAI: true})
+	if err != nil {
+		t.Fatal(err)
+	}
+	pa := out.ProcessedAttributes
+	if pa["diagonala_zaslona"] != "27\"" || pa["vrsta_panela"] != "IPS" {
+		t.Fatalf("expected LLM attrs merged: %v notes=%v gpt=%v", pa, out.Notes, out.GPTResponse)
+	}
+	if _, ok := pa["zavora"]; ok {
+		t.Fatalf("zavora must not survive allowlist: %v", pa)
+	}
+	if pa["brand"] != "Acme" {
+		t.Fatalf("feed brand must remain: %v", pa)
+	}
+	if out.FieldSources["attributes"] != "ai_enhance" {
+		t.Fatalf("field source=%v", out.FieldSources["attributes"])
+	}
+	if !strings.Contains(out.ProcessedName, "UltraView") {
+		t.Fatalf("name=%q", out.ProcessedName)
+	}
+}
+
+func mustJSON(v any) string {
+	b, err := json.Marshal(v)
+	if err != nil {
+		panic(err)
+	}
+	return string(b)
+}
diff --git a/apps/api/internal/processing/catalog_fix.go b/apps/api/internal/processing/catalog_fix.go
index 82ec2b4..2ab0ed9 100644
--- a/apps/api/internal/processing/catalog_fix.go
+++ b/apps/api/internal/processing/catalog_fix.go
@@ -211,9 +211,10 @@ func FixCatalogHygieneWithIDs(ctx context.Context, pool *pgxpool.Pool, companyID
 	return out, ids, nil
 }
 
-// NormalizeProcessedDescriptions rewrites processed_description to the plain-text
-// form produced by PlainDescriptionFromAny (unwraps JSON arrays, strips HTML). When
-// processed_description is empty, normalizes from description. Returns rows updated.
+// NormalizeProcessedDescriptions rewrites processed_description to a single
+// string form via DescriptionFromAny (unwraps JSON arrays, preserves formula
+// HTML). When processed_description is empty, normalizes from description.
+// Returns rows updated.
 func NormalizeProcessedDescriptions(ctx context.Context, pool *pgxpool.Pool, companyID uuid.UUID) (int, error) {
 	if pool == nil {
 		return 0, fmt.Errorf("normalize descriptions: nil pool")
@@ -245,7 +246,7 @@ func NormalizeProcessedDescriptions(ctx context.Context, pool *pgxpool.Pool, com
 		if raw == "" {
 			continue
 		}
-		plain := plainDescriptionFromStored(raw)
+		plain := descriptionFromStored(raw)
 		if plain == "" || plain == strings.TrimSpace(processedDesc) {
 			continue
 		}
@@ -265,7 +266,26 @@ func NormalizeProcessedDescriptions(ctx context.Context, pool *pgxpool.Pool, com
 	return updated, nil
 }
 
+// descriptionFromStored handles DB text that may itself be a JSON array/string,
+// preserving formula HTML tags for process/API consumers.
+func descriptionFromStored(raw string) string {
+	raw = strings.TrimSpace(raw)
+	if raw == "" {
+		return ""
+	}
+	if strings.HasPrefix(raw, "[") || strings.HasPrefix(raw, "{") {
+		var decoded any
+		if err := json.Unmarshal([]byte(raw), &decoded); err == nil {
+			if s := DescriptionFromAny(decoded); s != "" {
+				return s
+			}
+		}
+	}
+	return DescriptionFromAny(raw)
+}
+
 // plainDescriptionFromStored handles DB text that may itself be a JSON array/string.
+// Strips HTML — prefer descriptionFromStored when formula markup must be kept.
 func plainDescriptionFromStored(raw string) string {
 	raw = strings.TrimSpace(raw)
 	if raw == "" {
diff --git a/apps/api/internal/processing/categorize_ai.go b/apps/api/internal/processing/categorize_ai.go
index 078e475..de9bf77 100644
--- a/apps/api/internal/processing/categorize_ai.go
+++ b/apps/api/internal/processing/categorize_ai.go
@@ -82,7 +82,8 @@ func formatAvailableCategoriesList(opts []categoryOption) string {
 	return strings.TrimSpace(b.String())
 }
 
-// ProductCategorizeSystem is the built-in system prompt for taxonomy selection.
+// ProductCategorizeSystem is the built-in system prompt for taxonomy selection
+// (aiprompts.RoleCategorize — pick company unique_id; separate from enhance overlay).
 const ProductCategorizeSystem = `Product categorization expert.
 Rules:
 - Reply with ONLY a single JSON object (no markdown, no prose, no reasoning)
diff --git a/apps/api/internal/processing/enhance_log_test.go b/apps/api/internal/processing/enhance_log_test.go
index c4c6066..9f8c7d9 100644
--- a/apps/api/internal/processing/enhance_log_test.go
+++ b/apps/api/internal/processing/enhance_log_test.go
@@ -80,6 +80,9 @@ func TestA1StyleDescriptionFormulaInResolvedPrompts(t *testing.T) {
 	if !strings.Contains(sysTpl, "Description formula") {
 		t.Fatalf("system missing formula override: %s", sysTpl)
 	}
+	if !strings.Contains(sysTpl, `When the user message includes a "Title formula"`) {
+		t.Fatalf("system missing title formula override: %s", sysTpl)
+	}
 	if !strings.Contains(userTpl, "Description formula") || !strings.Contains(userTpl, "- h1: Naziv izdelka") || !strings.Contains(userTpl, "- h2: Podnaslov prednosti") {
 		t.Fatalf("user missing description formula: %s", userTpl)
 	}
diff --git a/apps/api/internal/processing/formula_prompt.go b/apps/api/internal/processing/formula_prompt.go
index ee28794..9d19f7c 100644
--- a/apps/api/internal/processing/formula_prompt.go
+++ b/apps/api/internal/processing/formula_prompt.go
@@ -3,38 +3,146 @@ package processing
 import (
 	"encoding/json"
 	"fmt"
+	"sort"
 	"strconv"
 	"strings"
 
 	"github.com/descrybe/descrybe-v2/apps/api/internal/company"
 )
 
-// AppendFormulaConstraints appends language-agnostic title/description formula
+// AppendFormulaConstraints appends language-agnostic title/description/meta formula
 // guidance to the enhance user template (before {{var}} render). Empty templates
 // are no-ops. Shared skeleton stays in company/built-in prompts; formulas only
 // constrain structure for the active language via {{language}} elsewhere.
+// Meta instructions come from description_template.metaTitle / metaDescription
+// (legacy A1 / cats.json) and are distinct from HTML description sections.
+// Attribute allowlist / formula-key guidance is AppendAttributeConstraints.
 func AppendFormulaConstraints(userTpl string, titleTemplate, descriptionTemplate any) string {
 	userTpl = strings.TrimSpace(userTpl)
-	titleBlock := FormatTitleFormulaConstraint(titleTemplate)
-	descBlock := FormatDescriptionFormulaConstraint(descriptionTemplate)
-	if titleBlock == "" && descBlock == "" {
+	blocks := []string{
+		FormatTitleFormulaConstraint(titleTemplate),
+		FormatDescriptionFormulaConstraint(descriptionTemplate),
+		FormatMetaFormulaConstraint(descriptionTemplate),
+	}
+	var joined strings.Builder
+	for _, block := range blocks {
+		if block == "" {
+			continue
+		}
+		if joined.Len() > 0 {
+			joined.WriteString("\n\n")
+		}
+		joined.WriteString(block)
+	}
+	if joined.Len() == 0 {
 		return userTpl
 	}
+	if userTpl == "" {
+		return joined.String()
+	}
+	return userTpl + "\n\n" + joined.String()
+}
+
+// MaxAttrAllowlistPromptKeys caps Allowed attribute keys listed in enhance prompts.
+const MaxAttrAllowlistPromptKeys = 40
+
+// AppendAttributeConstraints appends category_attributes allowlist + title-formula
+// variable keys so the model can emit JSON "attrs" validated via AttrsForEnhance.
+// No-op when both allowlist and formula keys are empty.
+func AppendAttributeConstraints(userTpl string, allowed map[string]struct{}, titleTemplate any) string {
+	userTpl = strings.TrimSpace(userTpl)
+	block := FormatAttributeAllowlistConstraint(allowed, titleTemplate)
+	if block == "" {
+		return userTpl
+	}
+	if userTpl == "" {
+		return block
+	}
+	if strings.Contains(userTpl, `Allowed attribute keys (JSON "attrs" object`) {
+		return userTpl
+	}
+	return userTpl + "\n\n" + block
+}
+
+// FormatAttributeAllowlistConstraint lists category allowlist keys and title-formula
+// attr slots for the Attributes enhance role. When allowed is nil, only formula
+// keys are listed (unit-test / sanitize-only paths).
+func FormatAttributeAllowlistConstraint(allowed map[string]struct{}, titleTemplate any) string {
+	keys := preferredAttrKeyList(allowed, MaxAttrAllowlistPromptKeys)
+	formulaKeys := titleFormulaAttrKeys(titleTemplate)
+	if len(keys) == 0 && len(formulaKeys) == 0 {
+		return ""
+	}
 	var b strings.Builder
-	if userTpl != "" {
-		b.WriteString(userTpl)
-		b.WriteString("\n\n")
+	b.WriteString("Allowed attribute keys (JSON \"attrs\" object — remap feed labels onto these; omit unknowns):\n")
+	if len(keys) > 0 {
+		b.WriteString("- category: ")
+		b.WriteString(strings.Join(keys, ", "))
+		b.WriteByte('\n')
+	} else {
+		b.WriteString("- category: (core characteristics only — brand, product_model, dims, …)\n")
 	}
-	if titleBlock != "" {
-		b.WriteString(titleBlock)
-		if descBlock != "" {
-			b.WriteString("\n\n")
+	if len(formulaKeys) > 0 {
+		b.WriteString("- title formula slots: ")
+		b.WriteString(strings.Join(formulaKeys, ", "))
+		b.WriteByte('\n')
+	}
+	b.WriteString("Fill missing keys only from Name/Description/Category/Attrs evidence; never invent specs or zero dimensions.")
+	return strings.TrimSpace(b.String())
+}
+
+func preferredAttrKeyList(allowed map[string]struct{}, maxKeys int) []string {
+	if len(allowed) == 0 || maxKeys <= 0 {
+		return nil
+	}
+	prefer := preferredAllowedKeys(allowed)
+	seen := map[string]struct{}{}
+	out := make([]string, 0, len(prefer))
+	for _, k := range prefer {
+		k = strings.TrimSpace(k)
+		if k == "" {
+			continue
 		}
+		if _, ok := seen[k]; ok {
+			continue
+		}
+		seen[k] = struct{}{}
+		out = append(out, k)
 	}
-	if descBlock != "" {
-		b.WriteString(descBlock)
+	sort.Strings(out)
+	if len(out) > maxKeys {
+		out = out[:maxKeys]
 	}
-	return b.String()
+	return out
+}
+
+func titleFormulaAttrKeys(template any) []string {
+	elements, _, ok := parseTitleFormula(template)
+	if !ok || len(elements) == 0 {
+		return nil
+	}
+	seen := map[string]struct{}{}
+	var out []string
+	for _, el := range elements {
+		if el.Type != "variable" {
+			continue
+		}
+		k := strings.TrimSpace(el.Value)
+		if k == "" {
+			continue
+		}
+		canon := canonicalizeAttrKey(k)
+		if canon == "" {
+			canon = strings.ToLower(k)
+		}
+		if _, ok := seen[canon]; ok {
+			continue
+		}
+		seen[canon] = struct{}{}
+		out = append(out, canon)
+	}
+	sort.Strings(out)
+	return out
 }
 
 // FormatTitleFormulaConstraint turns categories.title_template into enhance-prompt
@@ -70,6 +178,30 @@ func FormatTitleFormulaConstraint(template any) string {
 	return strings.TrimSpace(b.String())
 }
 
+// FormatMetaFormulaConstraint turns description_template.metaTitle / metaDescription
+// (cats.json / A1 SEO instructions) into enhance-prompt constraints distinct from
+// HTML description sections.
+func FormatMetaFormulaConstraint(template any) string {
+	metaTitle, metaDesc := parseMetaFormulaInstructions(template)
+	if metaTitle == "" && metaDesc == "" {
+		return ""
+	}
+	var b strings.Builder
+	b.WriteString("SEO meta formula (REQUIRED — distinct from description HTML; plain text only):\n")
+	b.WriteString("Emit meta_title and meta_description as separate JSON fields in {{language}}.\n")
+	if metaTitle != "" {
+		fmt.Fprintf(&b, "- meta_title (50-60 chars): %s\n", metaTitle)
+	} else {
+		b.WriteString("- meta_title: 50-60 chars, product name + main benefit or use case\n")
+	}
+	if metaDesc != "" {
+		fmt.Fprintf(&b, "- meta_description (120-155 chars): %s\n", metaDesc)
+	} else {
+		b.WriteString("- meta_description: 120-155 chars, factual SEO snippet; never HTML\n")
+	}
+	return strings.TrimSpace(b.String())
+}
+
 // FormatDescriptionFormulaConstraint turns categories.description_template sections
 // into bullet instructions for the enhance user prompt.
 func FormatDescriptionFormulaConstraint(template any) string {
@@ -120,6 +252,74 @@ func AppendDescriptionFormulaSystemOverride(systemTpl string, descriptionTemplat
 	return systemTpl + "\n" + descriptionFormulaSystemOverride
 }
 
+// titleFormulaSystemOverride is appended to the enhance system template when a
+// category title_template is present so company/built-in "short retail title"
+// rules cannot ignore the Title formula (mirrors description formula override).
+const titleFormulaSystemOverride = `When the user message includes a "Title formula", obey that structure for "name" over any shorter "short retail title" guidance: build name from Attrs in the given element order, keep literal text as written, write name in {{language}}. Never ignore the Title formula.`
+
+// AppendTitleFormulaSystemOverride strengthens the system prompt when a title
+// formula is active. No-op when template is empty/unparseable.
+func AppendTitleFormulaSystemOverride(systemTpl string, titleTemplate any) string {
+	if FormatTitleFormulaConstraint(titleTemplate) == "" {
+		return strings.TrimSpace(systemTpl)
+	}
+	systemTpl = strings.TrimSpace(systemTpl)
+	if systemTpl == "" {
+		return titleFormulaSystemOverride
+	}
+	if strings.Contains(systemTpl, `When the user message includes a "Title formula"`) {
+		return systemTpl
+	}
+	return systemTpl + "\n" + titleFormulaSystemOverride
+}
+
+// categoryEnhanceSystemOverlay is appended when categories.prompt (enhance overlay)
+// is active so free-form category copy drives title, description, AND attributes —
+// not description alone — while Title/Description formulas keep structural precedence.
+const categoryEnhanceSystemOverlay = `When the user message includes category guidance, apply it to "name", "description", and "attrs" (tone/focus for the title and body, plus attribute extraction onto Allowed attribute keys). Structural Title/Description formula blocks and Allowed attribute keys in the user message still take precedence when present.`
+
+// AppendCategoryEnhanceSystemOverlay strengthens the system prompt when a
+// per-category enhance overlay (categories.prompt) is set. No-op when empty.
+func AppendCategoryEnhanceSystemOverlay(systemTpl, categoryPrompt string) string {
+	if strings.TrimSpace(categoryPrompt) == "" {
+		return strings.TrimSpace(systemTpl)
+	}
+	systemTpl = strings.TrimSpace(systemTpl)
+	if systemTpl == "" {
+		return categoryEnhanceSystemOverlay
+	}
+	marker := `apply it to "name", "description", and "attrs"`
+	if strings.Contains(systemTpl, marker) {
+		return systemTpl
+	}
+	// Upgrade older name+description-only overlay without stacking duplicates.
+	legacy := `apply it to BOTH "name" and "description"`
+	if strings.Contains(systemTpl, legacy) {
+		return strings.Replace(systemTpl, legacy, marker, 1)
+	}
+	return systemTpl + "\n" + categoryEnhanceSystemOverlay
+}
+
+// metaFormulaSystemOverride is appended when description_template carries metaTitle
+// / metaDescription instructions so enhance emits SEO fields separately from HTML.
+const metaFormulaSystemOverride = `When the user message includes an "SEO meta formula", emit meta_title and meta_description as plain SEO text (not HTML) distinct from description. Obey the character guidance in the formula.`
+
+// AppendMetaFormulaSystemOverride strengthens the system prompt when meta formula
+// instructions are present on description_template. No-op when absent.
+func AppendMetaFormulaSystemOverride(systemTpl string, descriptionTemplate any) string {
+	if FormatMetaFormulaConstraint(descriptionTemplate) == "" {
+		return strings.TrimSpace(systemTpl)
+	}
+	systemTpl = strings.TrimSpace(systemTpl)
+	if systemTpl == "" {
+		return metaFormulaSystemOverride
+	}
+	if strings.Contains(systemTpl, "SEO meta formula") {
+		return systemTpl
+	}
+	return systemTpl + "\n" + metaFormulaSystemOverride
+}
+
 // descriptionSatisfiesFormula reports whether desc includes the HTML tags required
 // by categories.description_template sections. No formula → always true.
 func descriptionSatisfiesFormula(desc string, template any) bool {
@@ -219,6 +419,27 @@ func parseDescriptionFormulaSections(template any) ([]descriptionFormulaSection,
 	return out, len(out) > 0
 }
 
+// parseMetaFormulaInstructions reads metaTitle / metaDescription instruction
+// strings from description_template (camelCase as stored by the category UI).
+func parseMetaFormulaInstructions(template any) (metaTitle, metaDescription string) {
+	if template == nil {
+		return "", ""
+	}
+	obj, err := asObjectMap(template)
+	if err != nil || obj == nil {
+		return "", ""
+	}
+	metaTitle = strings.TrimSpace(stringFromAny(obj["metaTitle"]))
+	if metaTitle == "" {
+		metaTitle = strings.TrimSpace(stringFromAny(obj["meta_title"]))
+	}
+	metaDescription = strings.TrimSpace(stringFromAny(obj["metaDescription"]))
+	if metaDescription == "" {
+		metaDescription = strings.TrimSpace(stringFromAny(obj["meta_description"]))
+	}
+	return metaTitle, metaDescription
+}
+
 // categoryFormulasFor resolves title/description templates for a category key
 // (unique_id or name). Explicit ProductInput fields win over the job cache map.
 func categoryFormulasFor(in ProductInput, category string) (title, description any) {
diff --git a/apps/api/internal/processing/formula_prompt_test.go b/apps/api/internal/processing/formula_prompt_test.go
index 0034a2a..ce3ed1c 100644
--- a/apps/api/internal/processing/formula_prompt_test.go
+++ b/apps/api/internal/processing/formula_prompt_test.go
@@ -76,6 +76,118 @@ func TestAppendDescriptionFormulaSystemOverride(t *testing.T) {
 	}
 }
 
+func TestAppendTitleFormulaSystemOverride(t *testing.T) {
+	t.Parallel()
+	title := map[string]any{
+		"separator": " ",
+		"elements": []any{
+			map[string]any{"type": "variable", "value": "brand"},
+			map[string]any{"type": "text", "value": "Pro"},
+		},
+	}
+	sys, user := resolveProductPromptTemplates(ProductInput{
+		EnhanceSystemTemplate: "Retail product copywriter.\n- name: short retail title",
+		EnhanceUserTemplate:   "Name: {{name}}",
+		TitleTemplate:         title,
+	})
+	if !strings.Contains(user, "Title formula") || !strings.Contains(user, "attr [brand]") {
+		t.Fatalf("missing user title formula: %s", user)
+	}
+	if !strings.Contains(sys, `When the user message includes a "Title formula"`) || !strings.Contains(sys, "short retail title") {
+		t.Fatalf("system should keep company text and append title override: %s", sys)
+	}
+	if AppendTitleFormulaSystemOverride("plain", nil) != "plain" {
+		t.Fatal("empty title formula must be no-op")
+	}
+	dup := AppendTitleFormulaSystemOverride(sys, title)
+	if strings.Count(dup, `When the user message includes a "Title formula"`) != 1 {
+		t.Fatalf("title override must be idempotent: %s", dup)
+	}
+}
+
+func TestAppendCategoryEnhanceSystemOverlay(t *testing.T) {
+	t.Parallel()
+	if AppendCategoryEnhanceSystemOverlay("plain", "") != "plain" {
+		t.Fatal("empty category prompt must be no-op")
+	}
+	got := AppendCategoryEnhanceSystemOverlay("Retail system.", "Focus on panel tech.")
+	if !strings.Contains(got, "Retail system.") || !strings.Contains(got, `apply it to "name", "description", and "attrs"`) {
+		t.Fatalf("expected category system overlay: %s", got)
+	}
+	if AppendCategoryEnhanceSystemOverlay(got, "again") != got {
+		t.Fatal("category overlay must be idempotent")
+	}
+	legacy := AppendCategoryEnhanceSystemOverlay("Retail.", "x")
+	// Force-inject legacy marker then upgrade.
+	legacy = "Retail.\nWhen the user message includes category guidance, apply it to BOTH \"name\" and \"description\" (tone)."
+	upgraded := AppendCategoryEnhanceSystemOverlay(legacy, "Focus")
+	if !strings.Contains(upgraded, `apply it to "name", "description", and "attrs"`) {
+		t.Fatalf("legacy overlay should upgrade to attrs: %s", upgraded)
+	}
+}
+
+func TestFormatAttributeAllowlistConstraint(t *testing.T) {
+	t.Parallel()
+	allowed := map[string]struct{}{
+		"diagonala_zaslona": {},
+		"vrsta_panela":      {},
+	}
+	title := map[string]any{
+		"separator": " ",
+		"elements": []any{
+			map[string]any{"type": "variable", "value": "brand"},
+			map[string]any{"type": "variable", "value": "product_model"},
+		},
+	}
+	got := FormatAttributeAllowlistConstraint(allowed, title)
+	if !strings.Contains(got, "Allowed attribute keys") {
+		t.Fatalf("missing header: %s", got)
+	}
+	if !strings.Contains(got, "diagonala_zaslona") || !strings.Contains(got, "vrsta_panela") {
+		t.Fatalf("missing category keys: %s", got)
+	}
+	if !strings.Contains(got, "brand") || !strings.Contains(got, "product_model") {
+		t.Fatalf("missing formula keys: %s", got)
+	}
+	if FormatAttributeAllowlistConstraint(nil, nil) != "" {
+		t.Fatal("empty allowlist+formula must be no-op")
+	}
+	appended := AppendAttributeConstraints("Attrs: {{attrs}}", allowed, title)
+	if !strings.Contains(appended, "Allowed attribute keys") || !strings.HasPrefix(appended, "Attrs:") {
+		t.Fatalf("append failed: %s", appended)
+	}
+	if AppendAttributeConstraints(appended, allowed, title) != appended {
+		t.Fatal("attribute constraints must be idempotent")
+	}
+}
+
+func TestResolveProductPromptTemplates_includesAttributeAllowlist(t *testing.T) {
+	t.Parallel()
+	_, user := resolveProductPromptTemplates(ProductInput{
+		EnhanceUserTemplate: "Name: {{name}}",
+		CategoryUniqueID:    "50",
+		CategoryAttrKeys: map[string]map[string]struct{}{
+			"50": {"diagonala_zaslona": {}, "vrsta_panela": {}},
+		},
+		TitleTemplate: map[string]any{
+			"separator": " ",
+			"elements": []any{
+				map[string]any{"type": "variable", "value": "brand"},
+			},
+		},
+		CategoryEnhancePrompt: "Focus on panel tech for monitors.",
+	})
+	if !strings.Contains(user, "Allowed attribute keys") {
+		t.Fatalf("missing attribute allowlist in user tpl: %s", user)
+	}
+	if !strings.Contains(user, "diagonala_zaslona") {
+		t.Fatalf("missing category attr key: %s", user)
+	}
+	if !strings.Contains(user, "Focus on panel tech") {
+		t.Fatalf("missing category overlay: %s", user)
+	}
+}
+
 func TestDescriptionSatisfiesFormula(t *testing.T) {
 	t.Parallel()
 	tpl := map[string]any{
@@ -119,8 +231,10 @@ func TestAppendFormulaConstraints_injectedIntoResolve(t *testing.T) {
 		"sections": []any{
 			map[string]any{"type": "p", "instructions": "Factual summary"},
 		},
+		"metaTitle":       "Include product name and main benefit (50-60 chars)",
+		"metaDescription": "Write a short Meta Description spotlighting key specs (120-155 chars)",
 	}
-	_, user := resolveProductPromptTemplates(ProductInput{
+	sys, user := resolveProductPromptTemplates(ProductInput{
 		EnhanceUserTemplate: "Name: {{name}}\nAttrs: {{attrs}}",
 		TitleTemplate:       title,
 		DescriptionTemplate: desc,
@@ -134,6 +248,12 @@ func TestAppendFormulaConstraints_injectedIntoResolve(t *testing.T) {
 	if !strings.Contains(user, "Description formula") || !strings.Contains(user, "- p: Factual summary") {
 		t.Fatalf("missing description formula: %s", user)
 	}
+	if !strings.Contains(user, "SEO meta formula") || !strings.Contains(user, "meta_title (50-60 chars)") {
+		t.Fatalf("missing SEO meta formula: %s", user)
+	}
+	if !strings.Contains(sys, "SEO meta formula") {
+		t.Fatalf("system missing meta override: %s", sys)
+	}
 	// Render substitutes {{language}} in formula blocks.
 	_, rendered := RenderProductEnhancePrompts(
 		"Write in {{language}}.", user,
@@ -148,6 +268,29 @@ func TestAppendFormulaConstraints_injectedIntoResolve(t *testing.T) {
 	}
 }
 
+func TestFormatMetaFormulaConstraint(t *testing.T) {
+	t.Parallel()
+	got := FormatMetaFormulaConstraint(map[string]any{
+		"metaTitle":       "Create a concise Meta Title with product name",
+		"metaDescription": "Write a short Meta Description for search results",
+		"sections": []any{
+			map[string]any{"type": "p", "instructions": "Body"},
+		},
+	})
+	if !strings.Contains(got, "SEO meta formula") {
+		t.Fatalf("missing header: %s", got)
+	}
+	if !strings.Contains(got, "meta_title (50-60 chars): Create a concise Meta Title") {
+		t.Fatalf("missing meta_title: %s", got)
+	}
+	if !strings.Contains(got, "meta_description (120-155 chars): Write a short Meta Description") {
+		t.Fatalf("missing meta_description: %s", got)
+	}
+	if FormatMetaFormulaConstraint(map[string]any{"sections": []any{}}) != "" {
+		t.Fatal("sections-only template must not invent SEO meta formula")
+	}
+}
+
 func TestCategoryFormulasFor_explicitWins(t *testing.T) {
 	t.Parallel()
 	in := ProductInput{
diff --git a/apps/api/internal/processing/legacy_convert.go b/apps/api/internal/processing/legacy_convert.go
index f2b654c..7f91347 100644
--- a/apps/api/internal/processing/legacy_convert.go
+++ b/apps/api/internal/processing/legacy_convert.go
@@ -19,7 +19,8 @@ func isDescriptionFieldKey(key string) bool {
 
 // PlainDescriptionFromAny coerces legacy description shapes to a single plain
 // string: string, {#text}, or arrays of those (joined with newlines). HTML is
-// stripped via v1PlainDescription so poll/store never keep ["…"] or markup blobs.
+// stripped via v1PlainDescription — use for meta/SEO and feed normalize only.
+// V1 process poll / formula bodies use DescriptionFromAny (keeps markup).
 func PlainDescriptionFromAny(v any) string {
 	if v == nil {
 		return ""
@@ -59,6 +60,49 @@ func PlainDescriptionFromAny(v any) string {
 	}
 }
 
+// DescriptionFromAny coerces legacy description shapes to a single string while
+// preserving formula HTML (h1/h2/p/ul/…). Unwraps JSON arrays / #text wrappers
+// but does not strip tags — used by V1 process item projection and catalog
+// normalize when enhance/formula HTML must reach clients and stay in DB.
+func DescriptionFromAny(v any) string {
+	if v == nil {
+		return ""
+	}
+	switch t := v.(type) {
+	case string:
+		return v1PreserveDescription(t)
+	case []string:
+		parts := make([]string, 0, len(t))
+		for _, s := range t {
+			if p := v1PreserveDescription(s); p != "" {
+				parts = append(parts, p)
+			}
+		}
+		return strings.Join(parts, "\n")
+	case []any:
+		parts := make([]string, 0, len(t))
+		for _, item := range t {
+			if p := DescriptionFromAny(item); p != "" {
+				parts = append(parts, p)
+			}
+		}
+		return strings.Join(parts, "\n")
+	case map[string]any:
+		for _, k := range []string{"#text", "text", "value", "description", "body"} {
+			if p := DescriptionFromAny(t[k]); p != "" {
+				return p
+			}
+		}
+		return ""
+	default:
+		s := strings.TrimSpace(fmt.Sprint(t))
+		if s == "" || s == "<nil>" {
+			return ""
+		}
+		return v1PreserveDescription(s)
+	}
+}
+
 // coerceScalarText flattens arrays / #text wrappers into a trimmed string without
 // HTML stripping (names, brands, stock labels, …).
 func coerceScalarText(v any) string {
diff --git a/apps/api/internal/processing/legacy_convert_test.go b/apps/api/internal/processing/legacy_convert_test.go
index cffaafc..68078e9 100644
--- a/apps/api/internal/processing/legacy_convert_test.go
+++ b/apps/api/internal/processing/legacy_convert_test.go
@@ -1,6 +1,9 @@
 package processing
 
-import "testing"
+import (
+	"strings"
+	"testing"
+)
 
 func TestPlainDescriptionFromAny_arrayAndHTML(t *testing.T) {
 	got := PlainDescriptionFromAny([]any{"Hello<br>World", "Second"})
@@ -16,6 +19,24 @@ func TestPlainDescriptionFromAny_arrayAndHTML(t *testing.T) {
 	}
 }
 
+func TestDescriptionFromAny_preservesFormulaHTML(t *testing.T) {
+	htmlDesc := `<h1>Anker Soundcore Space One Pro</h1><p>Zložljive ANC slušalke.</p><ul><li>Bluetooth</li></ul>`
+	got := DescriptionFromAny(htmlDesc)
+	if !strings.Contains(got, "<h1>") || !strings.Contains(got, "<p>") || !strings.Contains(got, "<ul>") {
+		t.Fatalf("expected formula HTML preserved, got %q", got)
+	}
+	// Array unwrap should still keep tags.
+	got = DescriptionFromAny([]any{htmlDesc})
+	if !strings.Contains(got, "<h1>") || !strings.Contains(got, "</p>") {
+		t.Fatalf("array unwrap should keep HTML, got %q", got)
+	}
+	// Plain path still strips (meta/SEO / feed normalize).
+	plain := PlainDescriptionFromAny(htmlDesc)
+	if strings.Contains(plain, "<h1>") || strings.Contains(plain, "<p>") {
+		t.Fatalf("PlainDescriptionFromAny should strip tags, got %q", plain)
+	}
+}
+
 func TestNormalizeMapped_descriptionArrayBecomesPlainString(t *testing.T) {
 	got := NormalizeMapped(map[string]any{
 		"description": []any{"Line1<br/>A", "Line2"},
diff --git a/apps/api/internal/processing/llm_json.go b/apps/api/internal/processing/llm_json.go
index 86558ff..e83c927 100644
--- a/apps/api/internal/processing/llm_json.go
+++ b/apps/api/internal/processing/llm_json.go
@@ -212,7 +212,7 @@ func ProductEnhanceUser(category, name, description string, attrs map[string]any
 	b.WriteString(SanitizeText(category))
 	b.WriteString("\nName: ")
 	b.WriteString(SanitizeText(truncateRunes(name, 200)))
-	b.WriteString("\nDesc: ")
+	b.WriteString("\nDescription: ")
 	b.WriteString(SanitizeText(truncateRunes(description, MaxProductDescRunes)))
 	compact := CompactAttrs(attrs, MaxAttrKeys)
 	if len(compact) > 0 {
diff --git a/apps/api/internal/processing/meta.go b/apps/api/internal/processing/meta.go
index 4f4c3ac..54df67a 100644
--- a/apps/api/internal/processing/meta.go
+++ b/apps/api/internal/processing/meta.go
@@ -1,6 +1,7 @@
 package processing
 
 import (
+	"fmt"
 	"regexp"
 	"strings"
 	"unicode"
@@ -148,3 +149,58 @@ func metaBrandFromAttrs(bags ...map[string]any) string {
 	}
 	return ""
 }
+
+// metaFieldsFromEnhanceObj extracts plain SEO meta from an enhance JSON object.
+// Accepts snake_case and camelCase keys (legacy A1 <metaDescription> / cats.json).
+// Strips HTML and rejects prompt-leakage titles; empty when missing.
+func metaFieldsFromEnhanceObj(obj map[string]any) (title, description string) {
+	if obj == nil {
+		return "", ""
+	}
+	title = strings.TrimSpace(SanitizeOutput(fmt.Sprint(obj["meta_title"])))
+	if title == "" || title == "<nil>" {
+		title = strings.TrimSpace(SanitizeOutput(fmt.Sprint(obj["metaTitle"])))
+	}
+	description = strings.TrimSpace(SanitizeOutput(fmt.Sprint(obj["meta_description"])))
+	if description == "" || description == "<nil>" {
+		description = strings.TrimSpace(SanitizeOutput(fmt.Sprint(obj["metaDescription"])))
+	}
+	if title == "<nil>" {
+		title = ""
+	}
+	if description == "<nil>" {
+		description = ""
+	}
+	title = stripMetaTags(title)
+	description = stripMetaTags(description)
+	if isPromptLabelTitle(title) || isPromptLeakageTitle(title) {
+		title = ""
+	}
+	if isPromptLabelTitle(description) || isPromptLeakageTitle(description) {
+		description = ""
+	}
+	if title != "" {
+		title = truncateMetaRunes(title, metaTitleMaxChars)
+	}
+	if description != "" {
+		description = truncateMetaDescription(description, metaDescriptionMaxChars)
+	}
+	return title, description
+}
+
+// enhanceMetaFromRaw reads meta_title / meta_description stashed on enhance raw meta.
+func enhanceMetaFromRaw(raw any) (title, description string) {
+	m, ok := raw.(map[string]any)
+	if !ok || m == nil {
+		return "", ""
+	}
+	title = strings.TrimSpace(fmt.Sprint(m["meta_title"]))
+	description = strings.TrimSpace(fmt.Sprint(m["meta_description"]))
+	if title == "<nil>" {
+		title = ""
+	}
+	if description == "<nil>" {
+		description = ""
+	}
+	return title, description
+}
diff --git a/apps/api/internal/processing/meta_test.go b/apps/api/internal/processing/meta_test.go
index 72fa3a6..84f46a2 100644
--- a/apps/api/internal/processing/meta_test.go
+++ b/apps/api/internal/processing/meta_test.go
@@ -1,6 +1,7 @@
 package processing
 
 import (
+	"context"
 	"strings"
 	"testing"
 	"unicode/utf8"
@@ -82,6 +83,66 @@ func TestTruncateMetaDescription_collapsesSpace(t *testing.T) {
 	}
 }
 
+func TestMetaFieldsFromEnhanceObj_snakeAndCamel(t *testing.T) {
+	t.Parallel()
+	mt, md := metaFieldsFromEnhanceObj(map[string]any{
+		"meta_title":       "Acme Widget Pro | Daily Use",
+		"meta_description": "Shop Acme Widget Pro for reliable everyday performance.",
+	})
+	if mt != "Acme Widget Pro | Daily Use" {
+		t.Fatalf("meta_title=%q", mt)
+	}
+	if !strings.Contains(md, "Acme Widget Pro") {
+		t.Fatalf("meta_description=%q", md)
+	}
+	mt, md = metaFieldsFromEnhanceObj(map[string]any{
+		"metaTitle":       "<b>Camel Title</b>",
+		"metaDescription": "<p>Camel desc with enough characters for a real SEO snippet about the product.</p>",
+	})
+	if strings.Contains(mt, "<") || mt == "" {
+		t.Fatalf("camel meta_title should be plain: %q", mt)
+	}
+	if strings.Contains(md, "<") || md == "" {
+		t.Fatalf("camel meta_description should be plain: %q", md)
+	}
+	mt, md = metaFieldsFromEnhanceObj(map[string]any{
+		"meta_title": "short retail title; follow any Title formula",
+	})
+	if mt != "" || md != "" {
+		t.Fatalf("leakage meta must be dropped: %q %q", mt, md)
+	}
+}
+
+func TestRunSteps_enhancePersistsMetaFields(t *testing.T) {
+	e := &Engine{Completer: stubCompleter{fn: func(system, user string) (Completion, error) {
+		return Completion{Text: `{
+			"name":"Acme Widget Pro",
+			"description":"<h2>Acme Widget Pro</h2><p>Durable widget for everyday use.</p>",
+			"meta_title":"Acme Widget Pro | Durable Daily Use",
+			"meta_description":"Shop Acme Widget Pro for reliable everyday performance. Clear specs and fast delivery."
+		}`, TotalTokens: 12}, nil
+	}}}
+	out, err := e.RunSteps(context.Background(), "c1", ProductInput{
+		Mapped:   map[string]any{"name": "Raw", "description": "old", "category": "tools"},
+		Language: "en",
+	}, "full", nil, StepPolicy{AllowAI: true})
+	if err != nil {
+		t.Fatal(err)
+	}
+	if out.MetaTitle != "Acme Widget Pro | Durable Daily Use" {
+		t.Fatalf("MetaTitle=%q", out.MetaTitle)
+	}
+	if !strings.Contains(out.MetaDescription, "Shop Acme Widget Pro") {
+		t.Fatalf("MetaDescription=%q", out.MetaDescription)
+	}
+	if !strings.Contains(out.ProcessedDescription, "<h2>") {
+		t.Fatalf("description should stay HTML: %q", out.ProcessedDescription)
+	}
+	if strings.Contains(out.MetaDescription, "<") {
+		t.Fatalf("meta_description must be plain: %q", out.MetaDescription)
+	}
+}
+
 func TestV1PollMetaFallback_usesTemplateWhenEmpty(t *testing.T) {
 	t.Parallel()
 	title := "Cordless Drill"
diff --git a/apps/api/internal/processing/openai.go b/apps/api/internal/processing/openai.go
index e72648d..5137ee5 100644
--- a/apps/api/internal/processing/openai.go
+++ b/apps/api/internal/processing/openai.go
@@ -663,7 +663,19 @@ func (h HeuristicCompleter) Complete(_ context.Context, system, user string) (Co
 		if desc == "" || descriptionEchoesTitle(desc, name) || isWeakPriorEnhanceDescription(desc, name) {
 			desc = inventHeuristicDescription(system, user, name)
 		}
-		b, _ := json.Marshal(map[string]string{"name": name, "description": desc})
+		payload := map[string]any{"name": name, "description": desc}
+		if strings.Contains(systemL, "meta_title") {
+			payload["meta_title"] = truncateRunes(name, 60)
+			payload["meta_description"] = truncateRunes(stripMetaTags(desc), 155)
+		}
+		if strings.Contains(systemL, `"attrs"`) {
+			if attrs := CompactAttrs(parseAttrsFromPrompt(user), MaxAttrKeys); len(attrs) > 0 {
+				payload["attrs"] = attrs
+			} else {
+				payload["attrs"] = map[string]any{}
+			}
+		}
+		b, _ := json.Marshal(payload)
 		text = string(b)
 	case strings.Contains(systemL, "attributes") && strings.Contains(systemL, "json"):
 		text = `{"material":"unknown","brand":"unknown"}`
diff --git a/apps/api/internal/processing/pipeline.go b/apps/api/internal/processing/pipeline.go
index 8f4f03b..6ebc0d2 100644
--- a/apps/api/internal/processing/pipeline.go
+++ b/apps/api/internal/processing/pipeline.go
@@ -1591,8 +1591,32 @@ func (p *Pipeline) processOne(ctx context.Context, companyID, jobID uuid.UUID, i
 	if len(result.ProcessedAttributes) == 0 {
 		result.ProcessedAttributes = result.Attributes
 	}
-	// Free template SEO meta (no FillMetaAI / no extra credits).
-	result.MetaTitle, result.MetaDescription = fillMetaFromResult(result)
+	// Free template SEO meta when enhance did not emit meta_* (no FillMetaAI / no extra credits).
+	if strings.TrimSpace(result.MetaTitle) == "" || strings.TrimSpace(result.MetaDescription) == "" {
+		mt, md := fillMetaFromResult(result)
+		if strings.TrimSpace(result.MetaTitle) == "" {
+			result.MetaTitle = mt
+		}
+		if strings.TrimSpace(result.MetaDescription) == "" {
+			result.MetaDescription = md
+		}
+	}
+	// Keep primary localized meta in sync with row-level fields used by upsert.
+	if primary := company.NormalizeLanguage(language); primary != "" && result.LocalizedContent != nil {
+		lf := company.FieldsForLanguage(result.LocalizedContent, primary)
+		changed := false
+		if lf.MetaTitle == "" && result.MetaTitle != "" {
+			lf.MetaTitle = result.MetaTitle
+			changed = true
+		}
+		if lf.MetaDescription == "" && result.MetaDescription != "" {
+			lf.MetaDescription = result.MetaDescription
+			changed = true
+		}
+		if changed {
+			result.LocalizedContent[primary] = lf
+		}
+	}
 
 	attrsJSON, procAttrsJSON, gptJSON, sourcesJSON, err := marshalProcessOnePayload(result)
 	if err != nil {
diff --git a/apps/api/internal/processing/prompt_fallback_test.go b/apps/api/internal/processing/prompt_fallback_test.go
index 342d229..1c1a038 100644
--- a/apps/api/internal/processing/prompt_fallback_test.go
+++ b/apps/api/internal/processing/prompt_fallback_test.go
@@ -17,12 +17,18 @@ func TestResolvePromptFallbackChain(t *testing.T) {
 		CategoryEnhancePrompt: "cat-sl",
 		Language:              "sl",
 	})
-	if sys != "sys" {
-		t.Fatalf("sys=%q", sys)
+	if !strings.Contains(sys, "sys") {
+		t.Fatalf("sys=%q want company system kept", sys)
 	}
-	if !strings.HasPrefix(user, "cat-sl") || !strings.Contains(user, "{{attrs}}") {
+	if !strings.Contains(sys, `apply it to "name", "description", and "attrs"`) {
+		t.Fatalf("sys=%q want category overlay for title+description+attrs", sys)
+	}
+	if !strings.Contains(user, "cat-sl") || !strings.Contains(user, "{{attrs}}") {
 		t.Fatalf("sys=%q user=%q want cat-sl + attrs", sys, user)
 	}
+	if !strings.Contains(user, "applies to name, description, and attrs") {
+		t.Fatalf("user=%q want title framing", user)
+	}
 
 	// Empty category → company template.
 	_, user = resolveProductPromptTemplates(ProductInput{
diff --git a/apps/api/internal/processing/prompt_render.go b/apps/api/internal/processing/prompt_render.go
index b002dbe..82388a2 100644
--- a/apps/api/internal/processing/prompt_render.go
+++ b/apps/api/internal/processing/prompt_render.go
@@ -10,9 +10,10 @@ import (
 func resolveProductPromptTemplates(in ProductInput) (systemTpl, userTpl string) {
 	systemTpl = strings.TrimSpace(in.EnhanceSystemTemplate)
 	userTpl = strings.TrimSpace(in.EnhanceUserTemplate)
+	catPrompt := strings.TrimSpace(in.CategoryEnhancePrompt)
 	// Per-category prompt wins for the user message (company system keeps JSON schema / brand).
-	if cat := strings.TrimSpace(in.CategoryEnhancePrompt); cat != "" {
-		userTpl = ensureCategoryEnhanceUserContext(cat)
+	if catPrompt != "" {
+		userTpl = ensureCategoryEnhanceUserContext(catPrompt)
 	}
 	def, ok := aiprompts.DefaultFor(aiprompts.KeyProductEnhance)
 	if ok {
@@ -25,9 +26,17 @@ func resolveProductPromptTemplates(in ProductInput) (systemTpl, userTpl string)
 	}
 	// Category formulas are language-agnostic; inject once into the shared user skeleton.
 	userTpl = AppendFormulaConstraints(userTpl, in.TitleTemplate, in.DescriptionTemplate)
+	// Category attribute allowlist + title-formula keys guide JSON "attrs" extraction.
+	allowed := enhanceAllowedAttrKeys(in, in.CategoryUniqueID)
+	userTpl = AppendAttributeConstraints(userTpl, allowed, in.TitleTemplate)
 	// Company/built-in system prompts often say "1-2 sentences"; when a category
 	// description formula exists, override that so process matches A1 category defs.
 	systemTpl = AppendDescriptionFormulaSystemOverride(systemTpl, in.DescriptionTemplate)
+	// Same for title_template vs "short retail title" — formulas win for name structure.
+	systemTpl = AppendTitleFormulaSystemOverride(systemTpl, in.TitleTemplate)
+	systemTpl = AppendMetaFormulaSystemOverride(systemTpl, in.DescriptionTemplate)
+	// categories.prompt applies to name, description, and attrs (not description-only).
+	systemTpl = AppendCategoryEnhanceSystemOverlay(systemTpl, catPrompt)
 	return systemTpl, userTpl
 }
 
@@ -45,12 +54,36 @@ func templateHasVar(tpl, name string) bool {
 	return false
 }
 
-// ensureCategoryEnhanceUserContext appends standard product context placeholders when a
-// category override omits {{attrs}} (common in DB category prompts). Does not rewrite
-// category copy that already includes attrs.
+// categoryEnhanceUserOverlayPrefix frames free-form categories.prompt text so the
+// model applies it to name, description, and attrs (not description alone). Canonical
+// CategoryEnhanceUserTemplate already covers all roles — skip double-framing there.
+const categoryEnhanceUserOverlayPrefix = "Category guidance (applies to name, description, and attrs; obey Title/Description formulas and Allowed attribute keys when present):\n"
+
+func categoryEnhancePromptAlreadyCoversTitle(userTpl string) bool {
+	lower := strings.ToLower(userTpl)
+	if strings.Contains(lower, "applies to name, description, and attrs") {
+		return true
+	}
+	if strings.Contains(lower, "applies to name and description") {
+		return true
+	}
+	// Repaired / built-in overlay: explicit name + Title formula bullets / role sections.
+	return strings.Contains(lower, `"name"`) && (strings.Contains(lower, "title formula") || strings.Contains(lower, "--- title ---"))
+}
+
+// ensureCategoryEnhanceUserContext frames category overlay for title+description,
+// then appends standard product context placeholders when a category override omits
+// {{attrs}} (common in DB category prompts). Does not rewrite category copy that
+// already includes attrs (aside from optional title framing).
 func ensureCategoryEnhanceUserContext(userTpl string) string {
 	userTpl = strings.TrimSpace(userTpl)
-	if userTpl == "" || templateHasVar(userTpl, "attrs") {
+	if userTpl == "" {
+		return userTpl
+	}
+	if !categoryEnhancePromptAlreadyCoversTitle(userTpl) {
+		userTpl = categoryEnhanceUserOverlayPrefix + userTpl
+	}
+	if templateHasVar(userTpl, "attrs") {
 		return userTpl
 	}
 	var b strings.Builder
@@ -71,7 +104,7 @@ func ensureCategoryEnhanceUserContext(userTpl string) string {
 		appendLine("Name: {{name}}")
 	}
 	if !templateHasVar(userTpl, "description") {
-		appendLine("Desc: {{description}}")
+		appendLine("Description: {{description}}")
 	}
 	appendLine("Attrs: {{attrs}}")
 	return b.String()
diff --git a/apps/api/internal/processing/prompt_render_test.go b/apps/api/internal/processing/prompt_render_test.go
index 9a18e51..75812d3 100644
--- a/apps/api/internal/processing/prompt_render_test.go
+++ b/apps/api/internal/processing/prompt_render_test.go
@@ -15,11 +15,17 @@ func TestResolveProductPromptTemplates_categoryOverridesUser(t *testing.T) {
 		EnhanceUserTemplate:   "company user",
 		CategoryEnhancePrompt: "category user {{description}}",
 	})
-	if sys != "sys {{brand_voice}}" {
-		t.Fatalf("system=%q", sys)
+	if !strings.Contains(sys, "sys {{brand_voice}}") {
+		t.Fatalf("system=%q want company system kept", sys)
 	}
-	if !strings.HasPrefix(user, "category user {{description}}") {
-		t.Fatalf("user=%q want category override prefix", user)
+	if !strings.Contains(sys, `apply it to "name", "description", and "attrs"`) {
+		t.Fatalf("system=%q want category title+description+attrs overlay", sys)
+	}
+	if !strings.Contains(user, "category user {{description}}") {
+		t.Fatalf("user=%q want category override text", user)
+	}
+	if !strings.Contains(user, "applies to name, description, and attrs") {
+		t.Fatalf("user=%q want title+description+attrs framing", user)
 	}
 	if !strings.Contains(user, "{{attrs}}") {
 		t.Fatalf("user=%q want injected {{attrs}}", user)
@@ -34,8 +40,68 @@ func TestResolveProductPromptTemplates_categoryWithAttrsUnchanged(t *testing.T)
 	_, user := resolveProductPromptTemplates(ProductInput{
 		CategoryEnhancePrompt: "Write copy.\nAttrs: {{attrs}}\nName: {{name}}",
 	})
-	if user != "Write copy.\nAttrs: {{attrs}}\nName: {{name}}" {
-		t.Fatalf("user=%q want unchanged when attrs present", user)
+	if !strings.Contains(user, "Write copy.\nAttrs: {{attrs}}\nName: {{name}}") {
+		t.Fatalf("user=%q want category text preserved when attrs present", user)
+	}
+	if !strings.Contains(user, "applies to name, description, and attrs") {
+		t.Fatalf("user=%q want title framing on free-form overlay", user)
+	}
+}
+
+func TestResolveProductPromptTemplates_categoryCanonicalSkipsFrame(t *testing.T) {
+	t.Parallel()
+	_, user := resolveProductPromptTemplates(ProductInput{
+		CategoryEnhancePrompt: aiprompts.CategoryEnhanceUserTemplate,
+	})
+	if strings.Count(user, "applies to name, description, and attrs") != 0 ||
+		strings.Count(user, "applies to name and description") != 0 {
+		t.Fatalf("canonical template must not get double framing: %q", user)
+	}
+	if !strings.Contains(user, "Title formula") || !strings.Contains(user, `"name"`) {
+		t.Fatalf("canonical template should retain name guidance: %q", user)
+	}
+}
+
+func TestResolveProductPromptTemplates_categoryWithTitleFormula(t *testing.T) {
+	t.Parallel()
+	title := map[string]any{
+		"separator": " ",
+		"elements": []any{
+			map[string]any{"type": "variable", "value": "brand"},
+			map[string]any{"type": "variable", "value": "product_model"},
+		},
+	}
+	desc := map[string]any{
+		"sections": []any{
+			map[string]any{"type": "p", "instructions": "Factual summary"},
+		},
+	}
+	sys, user := resolveProductPromptTemplates(ProductInput{
+		EnhanceSystemTemplate: "Retail copywriter.\n- name: short retail title\n- description: 1-2 sentences",
+		CategoryEnhancePrompt: "Emphasize energy class and Slovenian retail tone.",
+		TitleTemplate:         title,
+		DescriptionTemplate:   desc,
+	})
+	if !strings.Contains(user, "Emphasize energy class") {
+		t.Fatalf("missing category prompt: %s", user)
+	}
+	if !strings.Contains(user, "applies to name, description, and attrs") {
+		t.Fatalf("missing category title framing: %s", user)
+	}
+	if !strings.Contains(user, "Title formula") || !strings.Contains(user, "attr [brand]") {
+		t.Fatalf("missing title formula: %s", user)
+	}
+	if !strings.Contains(user, "Description formula") || !strings.Contains(user, "- p: Factual summary") {
+		t.Fatalf("missing description formula: %s", user)
+	}
+	if !strings.Contains(sys, `When the user message includes a "Title formula"`) {
+		t.Fatalf("missing title system override: %s", sys)
+	}
+	if !strings.Contains(sys, "Description formula") {
+		t.Fatalf("missing description system override: %s", sys)
+	}
+	if !strings.Contains(sys, `apply it to "name", "description", and "attrs"`) {
+		t.Fatalf("missing category system overlay: %s", sys)
 	}
 }
 
diff --git a/apps/api/internal/processing/sanitize.go b/apps/api/internal/processing/sanitize.go
index 69387d0..267fdd4 100644
--- a/apps/api/internal/processing/sanitize.go
+++ b/apps/api/internal/processing/sanitize.go
@@ -10,6 +10,11 @@ import (
 
 const maxPromptFieldRunes = 4000
 
+// maxOutputFieldRunes bounds stored / polled model text (titles + multi-section
+// formula HTML descriptions). Must stay well above MaxTokensEnhance (~16k tokens)
+// so SanitizeOutput does not chop JSON completion bodies or A1 HTML mid-string.
+const maxOutputFieldRunes = 120000
+
 var controlOrInject = regexp.MustCompile(`(?i)(ignore\s+(all\s+)?(previous|prior|above)|disregard\s+(all\s+)?(previous|prior)|forget\s+(all\s+)?(previous|prior)|system\s*:|assistant\s*:|<\s*/?\s*script)`)
 
 // SanitizeText strips control chars, truncates, and soft-neutralizes prompt-injection phrases.
@@ -31,6 +36,8 @@ func SanitizeText(s string) string {
 }
 
 // SanitizeOutput keeps model text printable and bounded for storage/UI.
+// Uses a higher rune cap than SanitizeText so formula HTML and full enhance
+// JSON completions are not truncated at 4k.
 func SanitizeOutput(s string) string {
 	s = strings.TrimSpace(s)
 	if s == "" {
@@ -43,7 +50,7 @@ func SanitizeOutput(s string) string {
 			b.WriteRune(r)
 		}
 	}
-	return truncateRunes(b.String(), maxPromptFieldRunes)
+	return truncateRunes(b.String(), maxOutputFieldRunes)
 }
 
 func truncateRunes(s string, max int) string {
diff --git a/apps/api/internal/processing/steps.go b/apps/api/internal/processing/steps.go
index cdecef3..93dcac7 100644
--- a/apps/api/internal/processing/steps.go
+++ b/apps/api/internal/processing/steps.go
@@ -303,6 +303,8 @@ func (e *Engine) RunSteps(ctx context.Context, companyID string, in ProductInput
 					CategoryEnhancePrompt:     catPrompt,
 					TitleTemplate:             titleTpl,
 					DescriptionTemplate:       descTpl,
+					AllowedAttrKeys:           in.AllowedAttrKeys,
+					CategoryAttrKeys:          in.CategoryAttrKeys,
 					PriorEnhanceHash:          priorHash,
 					PriorProcessedName:        priorName,
 					PriorProcessedDescription: priorDesc,
@@ -355,6 +357,7 @@ func (e *Engine) RunSteps(ctx context.Context, companyID string, in ProductInput
 					}
 				}
 				weakDesc := descriptionNeedsEnhanceRepair(desc, descTpl, name)
+				enhanceMetaTitle, enhanceMetaDesc := enhanceMetaFromRaw(raw)
 				// Only persist enhance_input_hash for quality ok / hash-skip unchanged.
 				// Never copy input_hash from error/passthrough/thin/synthesized meta.
 				persistHash := ""
@@ -380,8 +383,8 @@ func (e *Engine) RunSteps(ctx context.Context, companyID string, in ProductInput
 					ProcessedName:        name,
 					ProcessedDescription: desc,
 					EnhanceInputHash:     persistHash,
-					MetaTitle:            company.FieldsForLanguage(localized, lang).MetaTitle,
-					MetaDescription:      company.FieldsForLanguage(localized, lang).MetaDescription,
+					MetaTitle:            enhanceMetaTitle,
+					MetaDescription:      enhanceMetaDesc,
 				}
 				// Preserve existing meta when re-enhancing titles only.
 				// Never keep a bare "| <unique_id>" poisoned meta_title.
@@ -410,6 +413,23 @@ func (e *Engine) RunSteps(ctx context.Context, companyID string, in ProductInput
 					if desc != "" {
 						out.Description = desc
 					}
+					if lf := localized[lang]; lf.MetaTitle != "" {
+						out.MetaTitle = lf.MetaTitle
+					}
+					if lf := localized[lang]; lf.MetaDescription != "" {
+						out.MetaDescription = lf.MetaDescription
+					}
+					// Merge LLM attrs onto pipeline attrs (validated against category keys).
+					// Attrs are independent of title/description soft-fail (synthesized/refused).
+					if err == nil && status != "failed" && status != "parse_failed" {
+						if merged := mergeEnhanceAttrsInto(attrs, enhanceAttrsFromRaw(raw), enhanceAllowedAttrKeys(in, out.Category)); len(merged) > 0 {
+							attrs = merged
+							enhanceAttrs = AttrsForEnhance(attrs, enhanceAllowedAttrKeys(in, out.Category))
+							out.Attributes = attrs
+							out.ProcessedAttributes = attrs
+							out.FieldSources["attributes"] = "ai_enhance"
+						}
+					}
 					if persistHash != "" {
 						out.FieldSources[FieldEnhanceInputHash] = persistHash
 					} else {
@@ -818,6 +838,8 @@ func (e *Engine) enhance(ctx context.Context, in ProductInput, category string,
 	}
 	llmName := SanitizeOutput(fmt.Sprint(obj["name"]))
 	llmDesc := SanitizeOutput(fmt.Sprint(obj["description"]))
+	llmMetaTitle, llmMetaDesc := metaFieldsFromEnhanceObj(obj)
+	llmAttrs := attrsFromEnhanceObj(obj)
 	// Never prefer-fallback to originals for empty/leakage LLM fields — that stamped
 	// status=ok + input_hash on garbage enhance output (prod: 30–272ms "ok", wrong copy).
 	if reason := llmEnhanceHardRefuseReason(llmName, llmDesc); reason != "" {
@@ -846,6 +868,8 @@ func (e *Engine) enhance(ctx context.Context, in ProductInput, category string,
 			"reason": reason,
 			"raw":    comp.Raw,
 		}
+		attachEnhanceMeta(meta, llmMetaTitle, llmMetaDesc)
+		attachEnhanceAttrs(meta, llmAttrs)
 		if forceReason != "" {
 			meta["forced_reenhance"] = true
 			meta["force_reason"] = forceReason
@@ -878,6 +902,16 @@ func (e *Engine) enhance(ctx context.Context, in ProductInput, category string,
 			if llmEnhanceHardRefuseReason(n2, d2) == "" {
 				name = preferredProductTitle(in.GTIN, n2, name, in.Name, in.PriorProcessedName)
 				desc = preferredProductDescription(name, d2)
+				mt2, md2 := metaFieldsFromEnhanceObj(obj2)
+				if mt2 != "" {
+					llmMetaTitle = mt2
+				}
+				if md2 != "" {
+					llmMetaDesc = md2
+				}
+				if a2 := attrsFromEnhanceObj(obj2); len(a2) > 0 {
+					llmAttrs = a2
+				}
 				if comp2.Raw != nil {
 					comp.Raw = comp2.Raw
 				}
@@ -903,6 +937,8 @@ func (e *Engine) enhance(ctx context.Context, in ProductInput, category string,
 		"status": "ok",
 		"raw":    comp.Raw,
 	}
+	attachEnhanceMeta(meta, llmMetaTitle, llmMetaDesc)
+	attachEnhanceAttrs(meta, llmAttrs)
 	if forceReason != "" {
 		meta["reason"] = forceReason
 		meta["forced_reenhance"] = true
@@ -942,6 +978,115 @@ func (e *Engine) enhance(ctx context.Context, in ProductInput, category string,
 	return name, desc, comp.TotalTokens, meta, nil
 }
 
+// attachEnhanceMeta stores parsed SEO fields on enhance raw meta for RunSteps.
+func attachEnhanceMeta(meta map[string]any, title, description string) {
+	if meta == nil {
+		return
+	}
+	if title != "" {
+		meta["meta_title"] = title
+	}
+	if description != "" {
+		meta["meta_description"] = description
+	}
+}
+
+// attachEnhanceAttrs stores parsed attrs on enhance raw meta for RunSteps merge.
+func attachEnhanceAttrs(meta map[string]any, attrs map[string]any) {
+	if meta == nil || len(attrs) == 0 {
+		return
+	}
+	meta["attrs"] = attrs
+}
+
+// attrsFromEnhanceObj extracts an attrs/attributes object from enhance JSON.
+func attrsFromEnhanceObj(obj map[string]any) map[string]any {
+	if obj == nil {
+		return nil
+	}
+	raw := obj["attrs"]
+	if raw == nil {
+		raw = obj["attributes"]
+	}
+	return coerceAttrMap(raw)
+}
+
+// enhanceAttrsFromRaw reads attrs stashed on enhance raw meta by attachEnhanceAttrs.
+func enhanceAttrsFromRaw(raw any) map[string]any {
+	m, ok := raw.(map[string]any)
+	if !ok || m == nil {
+		return nil
+	}
+	if v, ok := m["attrs"]; ok {
+		return coerceAttrMap(v)
+	}
+	return nil
+}
+
+// coerceAttrMap normalizes JSON object / map[string]string into map[string]any.
+func coerceAttrMap(raw any) map[string]any {
+	switch v := raw.(type) {
+	case map[string]any:
+		if len(v) == 0 {
+			return nil
+		}
+		out := make(map[string]any, len(v))
+		for k, val := range v {
+			k = strings.TrimSpace(k)
+			if k == "" || val == nil {
+				continue
+			}
+			out[k] = val
+		}
+		if len(out) == 0 {
+			return nil
+		}
+		return out
+	case map[string]string:
+		if len(v) == 0 {
+			return nil
+		}
+		out := make(map[string]any, len(v))
+		for k, val := range v {
+			k = strings.TrimSpace(k)
+			val = strings.TrimSpace(val)
+			if k == "" || val == "" {
+				continue
+			}
+			out[k] = val
+		}
+		if len(out) == 0 {
+			return nil
+		}
+		return out
+	default:
+		return nil
+	}
+}
+
+// mergeEnhanceAttrsInto merges LLM attrs onto base after AttrsForEnhance validation
+// (MapAttrsOntoAllowedKeys + category allowlist). Empty LLM attrs → nil (no change).
+func mergeEnhanceAttrsInto(base, llmAttrs map[string]any, allowed map[string]struct{}) map[string]any {
+	if len(llmAttrs) == 0 {
+		return nil
+	}
+	validated := AttrsForEnhance(llmAttrs, allowed)
+	if len(validated) == 0 {
+		return nil
+	}
+	out := make(map[string]any, len(base)+len(validated))
+	for k, v := range base {
+		out[k] = v
+	}
+	for k, v := range validated {
+		if !attrValuePresent(v) {
+			continue
+		}
+		out[k] = v
+	}
+	return out
+}
+
 // llmEnhanceHardRefuseReason reports empty/leakage LLM fields that must never be
 // accepted as quality enhance (even when originals could fill the gap).
 func llmEnhanceHardRefuseReason(name, desc string) string {
@@ -1042,7 +1187,8 @@ func isPromptLabelTitle(s string) bool {
 	lower := strings.ToLower(s)
 	for _, label := range []string{
 		"category", "name", "desc", "description",
-		"attrs", "attributes", "current name", "current description",
+		"meta", "meta_title", "meta_description", "metadescription",
+		"attrs", "attributes", "current name", "current description", "current meta",
 	} {
 		if lower == label || lower == label+":" {
 			return true
@@ -1092,6 +1238,7 @@ var promptLeakagePhrases = []string{
 	"reply with only json",
 	"your reply is parsed as json",
 	"description formula",
+	"seo meta formula",
 	"build name from attrs",
 	"prefer attrs values",
 	"order matters; join with",
@@ -1114,6 +1261,23 @@ var promptLeakagePhrases = []string{
 	"1-2 sentences",
 	"keep literal text as written",
 	"build name from attrs using this structure",
+	"category guidance",
+	"applies to name and description",
+	"apply it to both",
+	"never ignore the title formula",
+	// Role-sectioned CategoryEnhanceUserTemplate / KeySEOMeta markers.
+	"--- title ---",
+	"--- end title ---",
+	"--- description ---",
+	"--- end description ---",
+	"--- meta ---",
+	"--- end meta ---",
+	"--- attributes ---",
+	"--- end attributes ---",
+	"role: title",
+	"role: description",
+	"role: meta",
+	"role: attributes",
 }
 
 var promptLeakageLongKeywords = []string{
@@ -1217,21 +1381,75 @@ func scrubCategoryPollution(out *StepResult, namesByUID map[string]string, valid
 }
 
 // preferredProductTitle picks the first usable title, skipping empty values,
-// prompt-label echoes like "Category:", and instruction-text leakage.
+// prompt-label echoes like "Category:", instruction-text leakage, and brand-only
+// stubs when a longer product name exists among the candidates (e.g. "ANKER"
+// vs "Anker Soundcore Space One Pro").
 func preferredProductTitle(gtin string, candidates ...string) string {
+	usable := make([]string, 0, len(candidates))
 	for _, c := range candidates {
 		c = strings.TrimSpace(c)
 		if c == "" || c == "<nil>" || isPromptLabelTitle(c) {
 			continue
 		}
+		usable = append(usable, c)
+	}
+	for _, c := range usable {
+		if isBrandOnlyTitleAmong(c, usable) {
+			continue
+		}
 		return SanitizeOutput(c)
 	}
+	// All remaining candidates are brand-only relative to each other — pick longest.
+	best := ""
+	for _, c := range usable {
+		if len([]rune(c)) > len([]rune(best)) {
+			best = c
+		}
+	}
+	if best != "" {
+		return SanitizeOutput(best)
+	}
 	if strings.TrimSpace(gtin) != "" {
 		return SanitizeText("Product " + strings.TrimSpace(gtin))
 	}
 	return "Product"
 }
 
+// isBrandOnlyTitleAmong is true when candidate looks like a brand stub that a
+// longer candidate expands (prefix / first-token match).
+func isBrandOnlyTitleAmong(candidate string, all []string) bool {
+	c := strings.TrimSpace(candidate)
+	if c == "" {
+		return false
+	}
+	words := strings.Fields(c)
+	if len(words) > 2 {
+		return false
+	}
+	if len(words) == 1 && len([]rune(c)) > 40 {
+		return false
+	}
+	clower := strings.ToLower(c)
+	for _, other := range all {
+		o := strings.TrimSpace(other)
+		if o == "" || strings.EqualFold(o, c) {
+			continue
+		}
+		if len([]rune(o)) <= len([]rune(c)) {
+			continue
+		}
+		olower := strings.ToLower(o)
+		if strings.HasPrefix(olower, clower+" ") || strings.HasPrefix(olower, clower+"-") {
+			return true
+		}
+		oWords := strings.Fields(o)
+		if len(words) == 1 && len(oWords) >= 2 && strings.EqualFold(oWords[0], words[0]) {
+			return true
+		}
+	}
+	return false
+}
+
 // Thin wrappers keep processing call sites stable; logic lives in company so
 // catalog.RepairWeakEnhanceHashes can reuse it without an import cycle.
 func isWeakPriorEnhanceDescription(priorDesc string, titles ...string) bool {
diff --git a/apps/api/internal/processing/steps_test.go b/apps/api/internal/processing/steps_test.go
index b8e18f4..f3a7baf 100644
--- a/apps/api/internal/processing/steps_test.go
+++ b/apps/api/internal/processing/steps_test.go
@@ -202,6 +202,22 @@ func TestPreferredProductTitle_skipsFormulaLeakage(t *testing.T) {
 	}
 }
 
+func TestPreferredProductTitle_skipsBrandOnlyWhenFullNameExists(t *testing.T) {
+	got := preferredProductTitle("1", "ANKER", "Anker Soundcore Space One Pro")
+	if got != "Anker Soundcore Space One Pro" {
+		t.Fatalf("got %q want full product name", got)
+	}
+	got = preferredProductTitle("1", "Anker", "Anker Soundcore Space One Pro Wireless")
+	if got != "Anker Soundcore Space One Pro Wireless" {
+		t.Fatalf("got %q", got)
+	}
+	// Brand alone when no longer candidate.
+	got = preferredProductTitle("1", "ANKER")
+	if got != "ANKER" {
+		t.Fatalf("brand-only alone got %q", got)
+	}
+}
+
 func TestIsPromptLabelTitle(t *testing.T) {
 	cases := map[string]bool{
 		"Category:":     true,
@@ -390,13 +406,13 @@ func TestHeuristicCompleter_keepsNameWhenFormulaConstraintsPresent(t *testing.T)
 	h := HeuristicCompleter{}
 	// Shape matches aiprompts.CategoryEnhanceUserTemplate: instruction "- name:"
 	// appears BEFORE the real "Name:" field — labeledPromptValue must skip leakage.
-	user := `Your reply is parsed as JSON {"name":"string","description":"string"} only (system schema). Write name and description in English (do not hardcode a language).
+	user := `Your reply is parsed as JSON {"name":"string","description":"string","meta_title":"string","meta_description":"string"} only (system schema). Write all fields in English (do not hardcode a language).
 - name: short retail title; follow any Title formula constraints that follow; use Attrs
 - description: prefer 1-3 factual paragraphs as ONE string
 
 Category: demo-electronics
 Name: Vox SWA-8000W
-Desc: Washer
+Description: Washer
 Attrs: {"brand":"Vox"}
 
 Title formula (order matters; join with " "). Build name from Attrs using this structure:
diff --git a/apps/api/internal/processing/v1_legacy.go b/apps/api/internal/processing/v1_legacy.go
index 6bbcd48..57ff4e8 100644
--- a/apps/api/internal/processing/v1_legacy.go
+++ b/apps/api/internal/processing/v1_legacy.go
@@ -296,15 +296,24 @@ func (p *Pipeline) LoadV1ProcessJobItems(ctx context.Context, companyID, jobID u
 		_ = json.Unmarshal(rawJSON, &rawData)
 		main, more := catalog.ExtractProductImages(mapped, rawData)
 
-		plainDesc := ""
+		// Preserve formula HTML from processed_description; meta synthesis strips tags.
+		descOut := ""
 		if descTxt != nil {
-			plainDesc = v1PlainDescription(*descTxt)
+			descOut = v1PreserveDescription(*descTxt)
 		}
 
 		eprelVal := extractEPRELFromAttrs(attrs)
 		attrs = SanitizeV1ProcessAttributesAllowed(attrs, allowedAttrs)
 
 		titleStr := derefStringPtr(title)
+		// Prefer full product name from mapped/raw when processed title is brand-only
+		// (e.g. LLM returned "ANKER" while feed has "Anker Soundcore Space One Pro").
+		titleStr = preferredProductTitle(ean, titleStr,
+			stringFromAny(mapped["name"]),
+			stringFromAny(mapped["title"]),
+			stringFromAny(rawData["name"]),
+			stringFromAny(rawData["title"]),
+		)
 		catStr := derefStringPtr(category)
 		catNameStr := derefStringPtr(categoryName)
 		// Projection gap: when processed.category is empty but mapped/raw carries a
@@ -363,14 +372,14 @@ func (p *Pipeline) LoadV1ProcessJobItems(ctx context.Context, companyID, jobID u
 		if catLabel == "" {
 			catLabel = catStr
 		}
-		if (metaTitleOut == nil || metaDescOut == nil) && (titleStr != "" || plainDesc != "" || catLabel != "") {
+		if (metaTitleOut == nil || metaDescOut == nil) && (titleStr != "" || descOut != "" || catLabel != "") {
 			synthTitle, synthDesc := fillMetaFromResult(StepResult{
 				Name:                 titleStr,
 				ProcessedName:        titleStr,
 				Category:             catStr,
 				CategoryName:         catNameStr,
-				Description:          plainDesc,
-				ProcessedDescription: plainDesc,
+				Description:          descOut,
+				ProcessedDescription: descOut,
 				Attributes:           attrs,
 				ProcessedAttributes:  attrs,
 			})
@@ -384,8 +393,8 @@ func (p *Pipeline) LoadV1ProcessJobItems(ctx context.Context, companyID, jobID u
 			if metaDescOut == nil {
 				if synthDesc != "" {
 					metaDescOut = synthDesc
-				} else if plainDesc != "" {
-					metaDescOut = truncateMetaDescription(plainDesc, v1MetaDescriptionMaxChars)
+				} else if descOut != "" {
+					metaDescOut = truncateMetaDescription(v1PlainDescription(descOut), v1MetaDescriptionMaxChars)
 				}
 			}
 		} else if metaTitleOut == nil {
@@ -393,8 +402,8 @@ func (p *Pipeline) LoadV1ProcessJobItems(ctx context.Context, companyID, jobID u
 		}
 
 		var description any
-		if plainDesc != "" {
-			description = plainDesc
+		if descOut != "" {
+			description = descOut
 		} else {
 			description = nil
 		}
@@ -406,7 +415,10 @@ func (p *Pipeline) LoadV1ProcessJobItems(ctx context.Context, companyID, jobID u
 			catNameOut = catNameStr
 		}
 
-		titleOut := nullIfEmptyPtr(title)
+		var titleOut any
+		if titleStr != "" {
+			titleOut = titleStr
+		}
 		item := V1ProcessJobItem{
 			"ean":              ean,
 			"status":           MapV1JobItemStatus(itemStatus, true),
@@ -518,10 +530,30 @@ func loadCompanyCategoryNameMap(ctx context.Context, p *Pipeline, companyID uuid
 	return out
 }
 
+// v1PreserveDescription unwraps legacy JSON-encoded description payloads and
+// normalizes entities, but keeps formula HTML tags (h1/h2/p/ul/…) for the V1
+// process poll and DB-facing normalize. Prefer this over v1PlainDescription when
+// enhance / category description_template markup must reach API clients.
+func v1PreserveDescription(s string) string {
+	s = strings.TrimSpace(s)
+	if s == "" {
+		return ""
+	}
+	s = unwrapLegacyDescriptionStored(s)
+	s = strings.TrimSpace(s)
+	if s == "" {
+		return ""
+	}
+	s = html.UnescapeString(s)
+	s = strings.ReplaceAll(s, "\u00a0", " ")
+	s = strings.ReplaceAll(s, `\u00a0`, " ")
+	return strings.TrimSpace(s)
+}
+
 // v1PlainDescription normalizes legacy stored descriptions into a single plain-text
-// string for the process poll (description is a string, not a one-element array).
-// Handles JSON array/string encodings (e.g. mapped_data->>'description' when the
-// feed value was an array) and HTML/<br>/entity markup.
+// string (meta/SEO, feed normalize). Handles JSON array/string encodings and
+// strips HTML/<br>/entity markup. Do not use for V1 item.description when formula
+// HTML must be preserved — use v1PreserveDescription / DescriptionFromAny.
 func v1PlainDescription(s string) string {
 	s = strings.TrimSpace(s)
 	if s == "" {
diff --git a/apps/api/internal/processing/v1_process_item.go b/apps/api/internal/processing/v1_process_item.go
index 8aba772..ae445dc 100644
--- a/apps/api/internal/processing/v1_process_item.go
+++ b/apps/api/internal/processing/v1_process_item.go
@@ -183,9 +183,9 @@ func ScoreV1ProcessCompletedItem(item V1ProcessJobItem, opts ScoreV1ProcessItemO
 }
 
 // EnforceV1ProcessCompletedItem fills LegacyProcessItem projection gaps for a
-// successful item: plain nonempty description when title exists, meta_*, clean
-// attributes, eprel object|null, and image key shapes. Category must already be
-// set by the caller when mapped provides a unique_id.
+// successful item: nonempty description when title exists (formula HTML
+// preserved), meta_*, clean attributes, eprel object|null, and image key shapes.
+// Category must already be set by the caller when mapped provides a unique_id.
 //
 // allowed is the company attribute_key set (canonicalized). When nil, only
 // coreCharacteristicAttrKeys are kept (never leak feed junk like zavora).
@@ -224,8 +224,9 @@ func EnforceV1ProcessCompletedItem(item V1ProcessJobItem, language string, allow
 		catLabel = cat
 	}
 
-	desc, _ := plainDescriptionFromItem(item)
+	desc, _ := descriptionFromItem(item)
 	// Empty, weak, or title-echo copy must be replaced — never leave description==title.
+	// Formula HTML that satisfies multi-section templates is kept as-is.
 	if title != "" && (desc == "" || isWeakPriorEnhanceDescription(desc, title) || descriptionEchoesTitle(desc, title)) {
 		if synth := synthesizeDescriptionFromTitle(title, catLabel, language, attrs); synth != "" {
 			desc = synth
@@ -324,6 +325,38 @@ func stringFromItem(item V1ProcessJobItem, key string) string {
 	return strings.TrimSpace(stringFromAny(item[key]))
 }
 
+func descriptionFromItem(item V1ProcessJobItem) (string, bool) {
+	if item == nil {
+		return "", true
+	}
+	raw := item["description"]
+	if raw == nil {
+		return "", true
+	}
+	switch raw.(type) {
+	case string:
+		return DescriptionFromAny(raw), true
+	case []any, []string:
+		// Legacy mistake: description as array — coerce to string, keep HTML.
+		if s := DescriptionFromAny(raw); s != "" {
+			return s, true
+		}
+		return "", false
+	case map[string]any:
+		if s := DescriptionFromAny(raw); s != "" {
+			return s, true
+		}
+		return "", false
+	default:
+		s := strings.TrimSpace(fmt.Sprint(raw))
+		if s == "" || s == "<nil>" {
+			return "", true
+		}
+		return "", false
+	}
+}
+
+// plainDescriptionFromItem is kept for callers that need SEO/plain text (meta).
 func plainDescriptionFromItem(item V1ProcessJobItem) (string, bool) {
 	if item == nil {
 		return "", true
@@ -336,7 +369,6 @@ func plainDescriptionFromItem(item V1ProcessJobItem) (string, bool) {
 	case string:
 		return PlainDescriptionFromAny(raw), true
 	case []any, []string:
-		// Legacy mistake: description as array — convert to plain string.
 		if s := PlainDescriptionFromAny(raw); s != "" {
 			return s, true
 		}
diff --git a/apps/api/internal/processing/v1_process_item_test.go b/apps/api/internal/processing/v1_process_item_test.go
index 1599fd6..381edb7 100644
--- a/apps/api/internal/processing/v1_process_item_test.go
+++ b/apps/api/internal/processing/v1_process_item_test.go
@@ -317,3 +317,33 @@ func TestEnforceV1ProcessCompletedItem_refreshesPromptLeakageMeta(t *testing.T)
 		t.Fatalf("prompt-leakage meta_description preserved: %q", md)
 	}
 }
+
+func TestEnforceV1ProcessCompletedItem_preservesFormulaHTML(t *testing.T) {
+	t.Parallel()
+	htmlDesc := `<h1>Anker Soundcore Space One Pro</h1><p>Zložljive ANC slušalke z bogatim zvokom.</p><ul><li>Bluetooth 5.3</li></ul>`
+	item := V1ProcessJobItem{
+		"ean":                  "1",
+		"status":               "processed",
+		"id":                   "bbbbbbbb-bbbb-bbbb-bbbb-bbbbbbbbbbbb",
+		"processed_product_id": "bbbbbbbb-bbbb-bbbb-bbbb-bbbbbbbbbbbb",
+		"raw_product_id":       "cccccccc-cccc-cccc-cccc-cccccccccccc",
+		"title":                "Anker Soundcore Space One Pro",
+		"description":          htmlDesc,
+		"category":             "48",
+		"category_name":        "Slušalke",
+		"attributes":           map[string]any{"brand": "Anker"},
+		"eprel":                nil,
+	}
+	out := EnforceV1ProcessCompletedItem(item, "sl", nil)
+	desc, _ := out["description"].(string)
+	for _, tag := range []string{"<h1>", "<p>", "<ul>"} {
+		if !strings.Contains(desc, tag) {
+			t.Fatalf("EnforceV1 must keep formula HTML %q, got %q", tag, desc)
+		}
+	}
+	// meta_description must stay plain (no tags).
+	md := fmt.Sprint(out["meta_description"])
+	if strings.Contains(md, "<h1>") || strings.Contains(md, "<p>") {
+		t.Fatalf("meta_description should be plain, got %q", md)
+	}
+}
diff --git a/apps/api/internal/seo/templates.go b/apps/api/internal/seo/templates.go
index 1002272..aa33aa1 100644
--- a/apps/api/internal/seo/templates.go
+++ b/apps/api/internal/seo/templates.go
@@ -81,7 +81,7 @@ func FillMetaAI(ctx context.Context, completer processing.Completer, p ProductIn
 	system := strings.TrimSpace(aiprompts.Render(sysTpl, vars))
 	user := strings.TrimSpace(aiprompts.Render(userTpl, vars))
 	if user == "" {
-		user = fmt.Sprintf("Name: %s\nCategory: %s\nDesc: %s",
+		user = fmt.Sprintf("Name: %s\nCategory: %s\nDescription: %s",
 			name, p.Category, truncateRunes(desc, processing.MaxProductDescRunes))
 	}