diff --git a/apps/api/internal/aiprompts/description_formula.go b/apps/api/internal/aiprompts/description_formula.go
index 2d7a38d..ddbcf5b 100644
--- a/apps/api/internal/aiprompts/description_formula.go
+++ b/apps/api/internal/aiprompts/description_formula.go
@@ -161,29 +161,63 @@ func parseDescriptionFormula(template any) (DescriptionFormula, bool) {
 	}
 }
 
-// EffectiveDescriptionFormula returns the stored description_template when it has
-// sections; otherwise derives sections from the category enhance prompt Description
-// role (legacy HTML <H2>{…}</H2><p>{…}</p> overlays). That is how A1 and tenants
-// author HTML structure in /categories/.../prompt — without this, enhance accepts
-// plain prose and never runs the formula quality gate.
+// EffectiveDescriptionFormula merges structured description_template with the
+// category enhance prompt Title/Description/Meta role sections.
+//
+// Precedence for HTML body sections:
+//  1. Prompt Description HTML overlay when it yields more sections than stored
+//     (tenants author structure in /categories/.../prompt Section instructions).
+//  2. Otherwise stored description_template.sections.
+//
+// Meta instructions: stored metaTitle/metaDescription win; else --- Meta --- body.
 func EffectiveDescriptionFormula(stored any, categoryPrompt string) DescriptionFormula {
-	if f, ok := parseDescriptionFormula(stored); ok && len(f.Sections) > 0 {
-		return f
+	storedF, storedOK := parseDescriptionFormula(stored)
+	out := DescriptionFormula{}
+	if storedOK {
+		out = storedF
 	}
-	body := ExtractEnhanceSectionBody(categoryPrompt, SectionDescriptionStart, SectionDescriptionEnd)
-	if body == "" {
-		body = strings.TrimSpace(categoryPrompt)
+
+	descBody := ExtractEnhanceSectionBody(categoryPrompt, SectionDescriptionStart, SectionDescriptionEnd)
+	if descBody == "" && !promptHasRoleMarkers(categoryPrompt) {
+		// Unsectioned prompt may still be a legacy HTML blob.
+		descBody = strings.TrimSpace(categoryPrompt)
 	}
-	if body == "" || !reLegacyHTMLBlock.MatchString(body) {
-		if f, ok := parseDescriptionFormula(stored); ok {
-			return f
+	var derived DescriptionFormula
+	if descBody != "" && reLegacyHTMLBlock.MatchString(descBody) {
+		derived = DeriveDescriptionFormulaFromLegacyParts(LegacyEnhanceParts{
+			DescriptionRules: descBody,
+			WasLegacy:        true,
+		})
+	}
+	if len(derived.Sections) > len(out.Sections) {
+		out.Sections = derived.Sections
+	}
+
+	metaBody := ExtractEnhanceSectionBody(categoryPrompt, SectionMetaStart, SectionMetaEnd)
+	if strings.TrimSpace(out.MetaTitle) == "" && strings.TrimSpace(out.MetaDescription) == "" && strings.TrimSpace(metaBody) != "" {
+		out.MetaDescription = strings.TrimSpace(metaBody)
+		out.MetaTitle = DefaultLegacyMetaTitleRule
+	} else {
+		if strings.TrimSpace(out.MetaTitle) == "" && strings.TrimSpace(derived.MetaTitle) != "" {
+			out.MetaTitle = derived.MetaTitle
+		}
+		if strings.TrimSpace(out.MetaDescription) == "" && strings.TrimSpace(derived.MetaDescription) != "" {
+			out.MetaDescription = derived.MetaDescription
 		}
-		return DescriptionFormula{}
 	}
-	return DeriveDescriptionFormulaFromLegacyParts(LegacyEnhanceParts{
-		DescriptionRules: body,
-		WasLegacy:        true,
-	})
+	return out
+}
+
+func promptHasRoleMarkers(prompt string) bool {
+	lower := strings.ToLower(prompt)
+	return strings.Contains(lower, strings.ToLower(SectionTitleStart)) ||
+		strings.Contains(lower, strings.ToLower(SectionDescriptionStart)) ||
+		strings.Contains(lower, strings.ToLower(SectionMetaStart))
+}
+
+// TitleSectionInstructions returns the --- Title --- body from a category prompt.
+func TitleSectionInstructions(categoryPrompt string) string {
+	return ExtractEnhanceSectionBody(categoryPrompt, SectionTitleStart, SectionTitleEnd)
 }
 
 // EffectiveDescriptionTemplateAny is EffectiveDescriptionFormula as a JSON object
@@ -207,13 +241,18 @@ func EffectiveDescriptionTemplateAny(stored any, categoryPrompt string) any {
 // CategoryTitlePromptRequiresRewrite reports whether the Title role instructs a
 // new retail name (not keep/echo supplier title). Used to reject "Matched" copy-paste.
 func CategoryTitlePromptRequiresRewrite(categoryPrompt string) bool {
-	body := ExtractEnhanceSectionBody(categoryPrompt, SectionTitleStart, SectionTitleEnd)
+	body := TitleSectionInstructions(categoryPrompt)
 	if body == "" {
 		body = strings.TrimSpace(categoryPrompt)
 	}
 	if body == "" {
 		return false
 	}
+	// Built-in CategoryEnhanceUserTemplate Title role mentions "Title formula"
+	// generically — that is not a tenant rewrite formula.
+	if strings.HasPrefix(strings.ToLower(strings.TrimSpace(body)), "role: title") {
+		return false
+	}
 	lower := strings.ToLower(body)
 	cues := []string{
 		"napiši novo ime",
@@ -223,8 +262,9 @@ func CategoryTitlePromptRequiresRewrite(categoryPrompt string) bool {
 		"write a new",
 		"new product name",
 		"rename",
-		"title formula",
 		"sentence case",
+		"tip izdelka",
+		"product type",
 	}
 	for _, c := range cues {
 		if strings.Contains(lower, c) {
diff --git a/apps/api/internal/aiprompts/description_formula_test.go b/apps/api/internal/aiprompts/description_formula_test.go
index bde27db..2eff642 100644
--- a/apps/api/internal/aiprompts/description_formula_test.go
+++ b/apps/api/internal/aiprompts/description_formula_test.go
@@ -93,6 +93,40 @@ func TestEffectiveDescriptionFormula_fromPromptDescriptionSection(t *testing.T)
 	}
 }
 
+func TestEffectiveDescriptionFormula_prefersRicherPromptHTML(t *testing.T) {
+	t.Parallel()
+	stored := map[string]any{
+		"sections": []any{
+			map[string]any{"type": "p", "instructions": "Short"},
+		},
+		"metaTitle": "Stored meta title rule",
+	}
+	prompt := SectionDescriptionStart + "\n" +
+		`<H2>{One}</H2><p>{Two}</p><H2>{Three}</H2><p>{Four}</p>` +
+		`<b>{Specs}</b><ul><li>{Bullets}</li></ul>` + "\n" +
+		SectionDescriptionEnd + "\n" +
+		SectionMetaStart + "\nIgnored because stored meta exists\n" + SectionMetaEnd
+	f := EffectiveDescriptionFormula(stored, prompt)
+	if len(f.Sections) < 4 {
+		t.Fatalf("want prompt HTML sections to win over thin stored, got %#v", f.Sections)
+	}
+	if f.MetaTitle != "Stored meta title rule" {
+		t.Fatalf("stored metaTitle should win, got %q", f.MetaTitle)
+	}
+}
+
+func TestEffectiveDescriptionFormula_metaSectionWhenStoredEmpty(t *testing.T) {
+	t.Parallel()
+	prompt := SectionMetaStart + "\nWrite meta_description to 140 chars.\n" + SectionMetaEnd
+	f := EffectiveDescriptionFormula(nil, prompt)
+	if !strings.Contains(f.MetaDescription, "140") {
+		t.Fatalf("metaDescription=%q", f.MetaDescription)
+	}
+	if strings.TrimSpace(f.MetaTitle) == "" {
+		t.Fatal("expected default metaTitle when Meta section present")
+	}
+}
+
 func TestExtractEnhanceSectionBody(t *testing.T) {
 	t.Parallel()
 	prompt := SectionTitleStart + "\nHello\n" + SectionTitleEnd + "\n" +
diff --git a/apps/api/internal/company/weak_desc.go b/apps/api/internal/company/weak_desc.go
index f115e53..3b891d9 100644
--- a/apps/api/internal/company/weak_desc.go
+++ b/apps/api/internal/company/weak_desc.go
@@ -140,26 +140,29 @@ func ShouldRefuseEnhanceHashSkip(priorDesc string, titles ...string) bool {
 
 // DescriptionMissingFormulaHTMLTags is true when sectionTypes require HTML tags
 // (h1/h2/h3/h4, p, ul) that are absent from desc — formula-mismatch for skip/clear.
+// Counts matter: a formula with two h2 sections needs at least two <h2 opens.
 func DescriptionMissingFormulaHTMLTags(desc string, sectionTypes []string) bool {
 	if len(sectionTypes) == 0 {
 		return false
 	}
-	lower := strings.ToLower(desc)
+	need := map[string]int{}
 	for _, raw := range sectionTypes {
 		typ := strings.ToLower(strings.TrimSpace(raw))
 		switch typ {
-		case "h1", "h2", "h3", "h4":
-			if !strings.Contains(lower, "<"+typ) {
-				return true
-			}
-		case "ul":
-			if !strings.Contains(lower, "<ul") {
-				return true
-			}
+		case "h1", "h2", "h3", "h4", "ul":
+			need[typ]++
 		case "p", "":
-			if !strings.Contains(lower, "<p") {
-				return true
-			}
+			need["p"]++
+		}
+	}
+	if len(need) == 0 {
+		return false
+	}
+	lower := strings.ToLower(desc)
+	for typ, n := range need {
+		needle := "<" + typ
+		if strings.Count(lower, needle) < n {
+			return true
 		}
 	}
 	return false
diff --git a/apps/api/internal/company/weak_desc_test.go b/apps/api/internal/company/weak_desc_test.go
index 82943ba..55a9af0 100644
--- a/apps/api/internal/company/weak_desc_test.go
+++ b/apps/api/internal/company/weak_desc_test.go
@@ -48,4 +48,12 @@ func TestDescriptionMissingFormulaHTMLTags(t *testing.T) {
 	if DescriptionMissingFormulaHTMLTags("<h1>T</h1><p>Body</p><ul><li>x</li></ul>", types) {
 		t.Fatal("full HTML must match")
 	}
+	twoH2 := []string{"h2", "p", "h2", "p", "ul"}
+	if !DescriptionMissingFormulaHTMLTags("<h2>A</h2><p>One</p><ul><li>x</li></ul>", twoH2) {
+		t.Fatal("single h2 must fail when formula needs two")
+	}
+	ok := "<h2>A</h2><p>One</p><h2>B</h2><p>Two</p><ul><li>x</li></ul>"
+	if DescriptionMissingFormulaHTMLTags(ok, twoH2) {
+		t.Fatal("two h2 + two p + ul should satisfy")
+	}
 }
diff --git a/apps/api/internal/processing/formula_prompt.go b/apps/api/internal/processing/formula_prompt.go
index bf7af80..a42f2a4 100644
--- a/apps/api/internal/processing/formula_prompt.go
+++ b/apps/api/internal/processing/formula_prompt.go
@@ -47,6 +47,46 @@ func AppendFormulaConstraints(userTpl string, titleTemplate, descriptionTemplate
 	return userTpl + "\n\n" + joined.String()
 }
 
+// FormatTitleSectionConstraint turns free-form --- Title --- section instructions
+// into a required enhance constraint when no structured title_template elements exist.
+func FormatTitleSectionConstraint(categoryPrompt string) string {
+	body := strings.TrimSpace(aiprompts.TitleSectionInstructions(categoryPrompt))
+	if body == "" || isBuiltInTitleRoleBoilerplate(body) {
+		return ""
+	}
+	var b strings.Builder
+	b.WriteString("Title instructions (REQUIRED — overrides any shorter \"short retail title\" rule):\n")
+	b.WriteString(body)
+	b.WriteString("\nBuild JSON \"name\" exactly per these instructions in {{language}}.")
+	b.WriteString(" Never copy the supplier Name unchanged when instructions ask for a new name or formula.")
+	return b.String()
+}
+
+func isBuiltInTitleRoleBoilerplate(body string) bool {
+	lower := strings.ToLower(strings.TrimSpace(body))
+	return strings.HasPrefix(lower, "role: title")
+}
+
+// AppendTitleSectionConstraint appends FormatTitleSectionConstraint when the
+// category Title role has text and structured title_template is empty/unusable.
+func AppendTitleSectionConstraint(userTpl, categoryPrompt string, titleTemplate any) string {
+	if FormatTitleFormulaConstraint(titleTemplate) != "" {
+		return strings.TrimSpace(userTpl)
+	}
+	block := FormatTitleSectionConstraint(categoryPrompt)
+	if block == "" {
+		return strings.TrimSpace(userTpl)
+	}
+	userTpl = strings.TrimSpace(userTpl)
+	if strings.Contains(userTpl, "Title instructions (REQUIRED") {
+		return userTpl
+	}
+	if userTpl == "" {
+		return block
+	}
+	return userTpl + "\n\n" + block
+}
+
 // MaxAttrAllowlistPromptKeys caps Allowed attribute keys listed in enhance prompts.
 const MaxAttrAllowlistPromptKeys = 40
 
diff --git a/apps/api/internal/processing/prompt_render.go b/apps/api/internal/processing/prompt_render.go
index e0f45df..02ffc8c 100644
--- a/apps/api/internal/processing/prompt_render.go
+++ b/apps/api/internal/processing/prompt_render.go
@@ -29,6 +29,8 @@ func resolveProductPromptTemplates(in ProductInput) (systemTpl, userTpl string)
 	descTpl := aiprompts.EffectiveDescriptionTemplateAny(in.DescriptionTemplate, catPrompt)
 	// Category formulas are language-agnostic; inject once into the shared user skeleton.
 	userTpl = AppendFormulaConstraints(userTpl, in.TitleTemplate, descTpl, in.OmitSEOMeta)
+	// Free-form --- Title --- instructions when structured title_template is empty.
+	userTpl = AppendTitleSectionConstraint(userTpl, catPrompt, in.TitleTemplate)
 	// Category attribute allowlist + title-formula keys guide JSON "attrs" extraction.
 	allowed := enhanceAllowedAttrKeys(in, in.CategoryUniqueID)
 	userTpl = AppendAttributeConstraints(userTpl, allowed, in.TitleTemplate)
diff --git a/apps/api/internal/processing/prompt_render_test.go b/apps/api/internal/processing/prompt_render_test.go
index 19495de..fad5b1f 100644
--- a/apps/api/internal/processing/prompt_render_test.go
+++ b/apps/api/internal/processing/prompt_render_test.go
@@ -113,6 +113,8 @@ func TestResolveProductPromptTemplates_derivesFormulaFromPromptHTML(t *testing.T
 		aiprompts.SectionDescriptionStart + "\n" +
 		`<H2>{Napiši Novo ime izdelka in izpostavi en benefit}</H2>` +
 		`<p>{Napiši odstavek, ki je dolg 100 besed.}</p>` +
+		`<H2>{Izpostavi en benefit}</H2>` +
+		`<p>{Napiši odstavek z tipom izdelka lowercase.}</p>` +
 		`<b>{Tehnične specifikacije}</b><ul><li>{Napiši 3-10 tehničnih specifikacij}</li></ul>` + "\n" +
 		aiprompts.SectionDescriptionEnd
 	sys, user := resolveProductPromptTemplates(ProductInput{
@@ -133,9 +135,22 @@ func TestResolveProductPromptTemplates_derivesFormulaFromPromptHTML(t *testing.T
 	if !strings.Contains(sys, `"name" MUST be rewritten`) {
 		t.Fatalf("missing title rewrite system override:\n%s", sys)
 	}
-	if descriptionSatisfiesFormula("plain Slovenian prose without tags", aiprompts.EffectiveDescriptionTemplateAny(nil, prompt)) {
+	if !strings.Contains(user, "Title instructions (REQUIRED") {
+		t.Fatalf("missing Title section constraint:\n%s", user)
+	}
+	effective := aiprompts.EffectiveDescriptionTemplateAny(nil, prompt)
+	if descriptionSatisfiesFormula("plain Slovenian prose without tags", effective) {
 		t.Fatal("plain prose must fail derived formula gate")
 	}
+	// One h2 is not enough when formula asks for two.
+	thin := "<h2>A</h2><p>One</p><p>Two</p><ul><li>x</li></ul>"
+	if descriptionSatisfiesFormula(thin, effective) {
+		t.Fatal("under-counted h2 must fail formula gate")
+	}
+	ok := "<h2>A</h2><p>One</p><h2>B</h2><p>Two</p><ul><li>x</li></ul>"
+	if !descriptionSatisfiesFormula(ok, effective) {
+		t.Fatal("full section count must pass formula gate")
+	}
 }
 
 func TestResolveProductPromptTemplates_fallsBackToCompany(t *testing.T) {
diff --git a/apps/api/internal/processing/steps.go b/apps/api/internal/processing/steps.go
index c48299c..0f55a29 100644
--- a/apps/api/internal/processing/steps.go
+++ b/apps/api/internal/processing/steps.go
@@ -278,6 +278,9 @@ func (e *Engine) RunSteps(ctx context.Context, companyID string, in ProductInput
 					catPrompt = categoryEnhancePromptFor(in.CategoryPromptsByLang, out.Category, lang, primary)
 				}
 				titleTpl, descTpl := categoryFormulasFor(in, out.Category)
+				if effective := aiprompts.EffectiveDescriptionTemplateAny(descTpl, catPrompt); effective != nil {
+					descTpl = effective
+				}
 				priorFields := company.FieldsForLanguage(in.PriorLocalized, lang)
 				priorHash := priorFields.EnhanceInputHash
 				priorName := priorFields.ProcessedName